WHAT IS THE YOUTUBE ANALYTICS API?
YouTube Analytics provides several metrics such as total views, viewing time or average view duration. Furthermore, YouTube Analytics offers several breakdowns, such as Countries, Devices, Operating System and many more.
These KPIs (Key Performance Indicators) are crucial in evaluating video performance.
To avoid manual data retrieval, the YouTube Analytics API allows apps, such as Adverity Datatap to automatically and continuously retrieve YouTube Analytics data. This makes it possible to build customizable and always-up-to-date marketing dashboards.