YouTube Analytics

CONNECT ALL YOUR MARKETING DATA FROM YOUTUBE ANALYTICS

Connect and blend all your data from the YouTube Analytics API – as well as other sources – with our data integration software. All your data available through API connectivity in one central reporting hub.

YouTube Analytics API

This visualization has been embedded directly from Adverity Insights

WHAT IS YOUTUBE ANALYTICS?

Youtube as the second largest search engine in the world reaches around 1.3 billion people, i.e. around 50 percent of global Internet users. A great opportunity for every marketer to interact with their brands’ community. However, in order to pursue a successful marketing strategy on Youtube, several decisions have to be made continuously. Ideally, these decisions are backed by a data-driven framework.
The key to success lies in a holistic and continuous analysis of data. This is where YouTube Analytics comes in. YouTube Analytics is a powerful tool that makes several performance metrics of videos available to channel managers.

WHAT IS THE YOUTUBE ANALYTICS API?

YouTube Analytics provides several metrics such as total views, viewing time or average view duration. Furthermore, YouTube Analytics offers several breakdowns, such as Countries, Devices, Operating System and many more.
These KPIs (Key Performance Indicators) are crucial in evaluating video performance.

To avoid manual data retrieval, the YouTube Analytics API allows apps, such as Adverity Datatap to automatically and continuously retrieve YouTube Analytics data. This makes it possible to build customizable and always-up-to-date marketing dashboards.

YouTube Analytics and Adverity

BENEFITS OF USING THE YOUTUBE ANALYTICS API

automate report generation

By using the YouTube Analytics API Connector in Adverity Datatap, advertisers can automate report generation based on YouTube Analytics data.

query several metrics

Users can query several metric, such as Likes, Subscribers, Comments or Video Views.

multiple report types

Our connector offers more than 10 report types. Report types include for example Audience Retention, Traffic Sources or Viewer demography.

Adverity Datatap provides YouTube Analytics data at a highly granular level. Users can choose from a daily, monthly or 7 day time granularity level.

This visualization has been embedded directly from Adverity Insights

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