API DATA INTEGRATION

GET ALL YOUR DATA FROM YOUTUBE ANALYTICS

Collect and integrate all your data from the YouTube Analytics API, as well as other marketing data sources, into a centralized data visualization and analytics platform.

YouTube Analytics API

This visualization has been embedded directly from Adverity Insights

WHAT IS YOUTUBE ANALYTICS?

YouTube is the second largest search engine in the world, and reaches around 1.3 billion people, i.e. around 50 percent of global Internet users. A great opportunity for every marketer to interact with their brands’ community. However, in order to pursue a successful marketing strategy on YouTube, several decisions have to be made continuously. Ideally, these decisions are backed by a data-driven framework.

The key to success lies in continuous monitoring and analysis of available data. This is where YouTube Analytics comes in. It is a powerful tool that makes several performance metrics of videos available to channel managers.

WHAT IS THE YOUTUBE ANALYTICS API?

YouTube Analytics API delivers several key metrics such as Total Views, Viewing Time or Average View Duration. Furthermore, YouTube Analytics offers several breakdowns, by Country, Device, Operating System, and many more. These KPIs (Key Performance Indicators) are crucial in evaluating video performance.

To avoid manual data retrieval, the YouTube Analytics API allows apps, such as Adverity to automatically and continuously retrieve data from YouTube Analytics. This enables you to build customizable and always-up-to-date marketing dashboards and efortlessly monitor the performance of your videos on YouTube.

YouTube Analytics and Adverity

BENEFITS OF USING YOUTUBE ANALYTICS DATA IN ADVERITY

automate report generation

By using the YouTube Analytics API Connector in Adverity, advertisers can automate report generation based on data coming from YouTube Analytics.

query several metrics

Users can query several metric, such as Likes, Subscribers, Comments or Video Views.

multiple report types

Our connector offers more than 10 report types. Report types include for example Audience Retention, Traffic Sources or Viewer demography.

Integrate highly granular data with Adverity

Adverity provides YouTube Analytics data at a highly granular level. Users can choose from a daily, monthly or 7 day time granularity level.

We’ve got hundreds of data connectors to other revelant data sources

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