Connect all data from Google Analytics (GA4) with Adverity

Why Adverity and

Google Analytics (GA4)?

With Adverity you can easily pull your GA4 data and combine it with multiple data sources for a single source of truth over your entire website performance.

Single source of truth

Use our Data Mapping functionality to combine your Google Analytics (GA4) data with other data sources and create cross-channel dashboards.

Optimize for growth

Make data driven decisions in real-time based on data you can trust.

Data where you need it

Send your data anywhere you need it or keep it in Adverity’s secure data storage.

Combine your Google Analytics (GA4) data with data from multiple sources

With more than 600 prebuilt connectors as well as the option to custom build new connectors, combine your Google Analytics (GA4) data with any other data source you need.

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Transform, Harmonize, and Enhance

Apply no-code enrichments in seconds or build your own customized transformations to fully enhance and harmonize your Google Analytics (GA4) data into a single source of truth.

Share data your way

Manage all your data centrally and transfer it wherever it's needed — whether for storage, activation, or visualization.

Adverity features

Best in business data integration

Connect to any data source you need with one of the most sophisticated automated data integration platforms available.

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Unrivaled data transformation options

Choose from a range of data transformations that scale in complexity - from simple transformation templates to flexible python/regex-based instructions that can be used sequentially.

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Powerful and intelligent automation

Utilize smart automation tools to efficiently conduct advanced data operations fast and at scale.

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Data governance built-in

Easily ensure data quality and completeness and manage access across the entire business - all from a single place.

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Built-in storage and instant access to data

Immediately visualize and explore your data within the platform for faster time to insights.

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Integrate with your wider tech stack

From BI tools to big data storage or apps, send data wherever you need it and easily integrate into your existing tech stack.

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What our customers say about us...

"It was like the flick of a switch. We started getting the data and using it immediately. The platform did exactly what they said it would do."

Allan McLuckie, Online Analytics Manager, Colgate Palmolive

4.2 G2

What is Google Analytics (GA4)?

Google Analytics 4 is the next generation in Google Analytics that allows your measuring to be future-proof. GA4 allows you to collect data from both your website and apps using event-based data instead of session-based data, and this gives you a much more granular view of your audience. Google Analytics 4 is set up to support cookieless measurement and behavioral and conversion modeling. Learn more...