API DATA INTEGRATION
Connect and integrate website analytics data from Google Analytics and all your other data sources into a single platform, and analyze your complete web performance in just one tool.
Google Analytics is the most widely used marketing analytics service on the web. It provides the technology that enables you to track and analyze your website traffic.
You can easily review the performance of your online campaigns, track landing page quality and various other marketing analytics goals such as conversions, sales, and lead generation.
All the information provided by the Google Analytics API is given through dimensions and metrics. Dimensions can be used to break down metrics across some common criteria e.g. date range, country or browser. When you make a query, you can specify the dimensions and metrics you want to see in your report data.
Google Analytics also provides many advanced marketing analytics features, including ‘Advanced Segments’, which allows you to isolate specific types of traffic.
Adverity is an official technology partner of Google
This visualization has been embedded directly from Adverity Insights
Application programming interfaces (APIs) make it possible for one program to communicate and interact with another. In the case of digital marketing, APIs are here to help save you time, money and human resources by simplifying communication between separate systems.
Google Analytics provides two types of APIs:
Adverity uses APIs so you can effortlessly integrate data from all your favorite marketing tools without you having to use a single line of code or needing a data scientist on your team.
With our advanced ETL module, users can collect, harmonize and send Google Analytics data to a spreadsheet or visualization tool of their choice, or visualize the data in dashboards within our platform.
Our platform makes it possible to automatically integrate data from both Google Analytics APIs: Management and Core Reporting. What’s more, we’re able to send your clean and harmonized datasets to any BI tool, visualization software, database or data warehouse.
Adverity’s advanced data analytics platform is able to extract, transform and load data coming from Google Analytics through their API. We’re able to run such queries for dimensions and metrics that are relevant to your business from Core Reporting API. With Adverity you can easily customize queries and automate report generation.
Moreover, our platform allows you to combine data from different channels and improve the quality of your marketing data. Get the freshest insights about the performance of your web properties, and find out what matters most to your customers.
Understand your site and app users. Evaluate the performance of your marketing, content, products, and more.
Understand how customers use your website, so you can take action to improve their experience.
Organize and manage your report data. Encourage collaboration with an easy-to-use interface and shareable marketing analytics reports.
Understand what works and what doesn’t and determine the best uses for remaining budgets.
Understand your target audience: user locations, age, gender, and interests, and target them effectively with the right SEO and advertising strategies.
Compare results across offline and online channels to better understand your customer journey, and then optimize content to improve conversion rates.
We have designed Adverity to work seamlessly with Google Analytics API, as well as other data sources and products. Adverity saves you time and increases your efficiency. Easily access data from various sources in one single hub. Connect search dimensions metrics with other omnichannel events. Produce a holistic view of customer experience.
By answering the following questions, you’ll be better equipped to optimize your content strategy:
We can ship your clean data stack to any destination, no matter if it is a data warehouse or a visualization tool. Adverity is a highly flexible solution that allows you to work with all your favorite BI, visualization and analytics applications.
Our mission is to provide your team with increased velocity and agility! Start unlocking the true potential of your Google Analytics data – and leave the complex data work to us.
Data has become more diverse and unstructured. This has resulted in increased time spent by collecting, cleaning, and organizing datasets. With our joint solution, you can harness the power of big data.
How? Adverity will orchestrate all the data wrangling for data coming from Google Analytics API and other sources. We’ll take care of the process of cleaning, structuring raw data into the desired format. This empowers you to make better decision making in less time. Our solution allows analysts to tackle more complex data more quickly, and produce more accurate reports.
Adverity is able to prove their excellence in leveraging the big data needs for a highly agile company like MediaCom. Their ability to provide cleaned and harmonised data – in a very transparent way – caused a huge spark in our productivity
David O’Neill, Global Data Solutions Manager, MediaCom
Still not convinced? Read what our clients say about us over at G2 and Capterra.
Implementation of Adverity at Mediacom, one of the leading global media agencies, has enabled them to meet ambitious targets. Using our platform they have created smart datasets to maximize the output from the team’s analytics efforts and offer added value to their clients.
Data Acquisition
Automated integration of marketing data at scale: over 150 global online and offline sources
Data Harmonization
Transform and harmonize all campaign data into a clean, consistent structure – across all global and local clients, time zones and currencies.
Data Provisioning
Real-time data provisioning to MediaCom’s business intelligence and analytics solution. This has significantly reduced the time spent on campaign analytics and creating client reports.
Explore our data connectors to other apps in the Google ecosystem.
