GOOGLE ANALYTICS

INTEGRATE ALL YOUR MARKETING DATA FROM GOOGLE ANALYTICS API

Connect and integrate data from Google Analytics and all your other data sources. All your data available in single hub. Harmonize and cleanse your data with our ETL tool.

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This visualization has been embedded directly from Adverity Insights

WHAT IS GOOGLE ANALYTICS?

Google Analytics is the most widely used marketing analytics service on the web. It provides statistics to track and analyze your website traffic.

You can easily review the performance of your online campaigns, track landing page quality and various other marketing analytics goals such as conversions, sales, and lead generation.

All the information provided by the Google Analytics API is given through dimensions and metrics. The most common Google Analytics metrics include views for a specific page or the number of sessions.

Dimensions can be used to break down metrics across some common criteria e.g. date range, country or browser. When you make a query, you can specify the dimensions and metrics you want to see in your report data.

Google Analytics also provides many advanced marketing analytics features, including ‘Advanced Segmentation’, which allows you to isolate specific types of traffic.

Adverity is an official technology partner of Google Analytics

WHAT IS GOOGLE ANALYTICS API?

Application programming interfaces (APIs) make it possible for one program to communicate and interact with another. In the case of digital marketing, APIs are here to help save you time, money and human resources.

Google Analytics provides two types of APIs:

Management API: access information related to your Google Analytics account (e.g. account ID, web properties and views);
Core Reporting API: access report data (e.g. sessions, page views, and bounce rates)

WHAT DO YOU GET?

Query and manage multiple properties or websites at once;
Merge Google Analytics data with other data sources;
Retrieve information in any way you want. Using our extensive customization properties;
Schedule exports to any destination you can think of. Spreadsheets, data warehouses, and any data visualization tool;
Automate dashboard and report creation;
Simplify the process of data extraction, integration, and visualization

GET DATA FROM GOOGLE ANALYTICS API WITHOUT ANY CODING

Adverity uses APIs so you can effortlessly integrate data from all your favorite marketing tools without having to use a single line of code.

Without our next-generation ETL tool, Google Analytics users who want send data to a spreadsheet or visualization tool would need to write code that can send requests between the two platforms.

Fortunately, Adverity Datatap makes this process far easier. Our tool makes it possible to automatically integrate data from Google Analytics APIs: Management and Core Reporting. What’s more, we’re able to send your clean datasets to any BI tool, visualization software, database or data warehouse.

Adverity Datatap and Adobe Analytics offer a joint solution that helps our customers take an advantage of growing amount of data.

HOW OUR PRODUCT INTEGRATION WORKS

Adverity’s ETL platform is able to extract, clean and harmonize data connecting to Google Analytics API. We’re able to run such queries for dimensions and metrics that are relevant to your business from Core Reporting API. With Adverity Datatap, users can easily customize queries and automate report generation.

Moreover, our solution allows you to combine data from different channels and improve the quality of your marketing data. Get the freshest insights about your products, events, and services. Know what matters most to your customers.

Default schema available: no more manual work or uploads
Fully supported integration: all metrics can be integrated

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ADVANTAGES OF GOOGLE ANALYTICS API AND DATATAP INTEGRATION

A COMPLETE PICTURE OF YOUR CUSTOMER JOURNEY

Understand your site and app users. Evaluate the performance of your marketing, content, products, and more.

Benefits

Understand how your site users are engaging and interacting with your content;
Know what’s working and what’s not;
Connect various data sources to get the bigger picture. Better understand which points of sale and touchpoints are being used by website visitors;
Get a deeper understanding of your customers, so you can deliver better experiences and drive business results;
See how different interactions throughout the customer journey affect conversion rates

DISCOVER YOUR BEST PERFORMING CONTENT

Understand how customers use your website, so you can take action to improve their experience.

Benefits

Find out which pages retain visitors the longest, and which ones have the lowest bounce rate;
Identify your worst performing pages;
See what people click on the most;
Discover which keywords and search terms bring the most visitors to your site;
Learn what people are searching for on your site;
Determine if people are able to find what they were looking for on your site;

MASTER CUSTOMER INTELLIGENCE

Organize and manage your report data. Encourage collaboration with an easy-to-use interface and shareable marketing analytics reports.

Benefits

Discover how your business is performing through report data. Learn which users are likely to convert and which customers have high revenue potential;
Build custom marketing analytics dashboards;
Automate complex reporting tasks to save time;
Process and easily share huge amounts of data in next to no time;
Make smarter marketing decisions based on powerful analytics data

EFFICIENT MARKETING BUDGET ALLOCATION

Understand what works and what doesn’t. Determine the best uses for remaining budgets.

Benefits

Identify gaps in your budget allocation, by using user location report data. This will enable you to reallocate your budget to target a specific location;
Measure the ROI of your marketing activities and advertising campaigns;
Find an ideal budget distribution across campaigns and channels;
Make sure that future activities will deliver the highest ROI.

IDENTIFY YOUR TARGET AUDIENCE

Understand your target audience: user locations, age, gender, and interests. Target them effectively with the right SEO and advertising strategies.

Benefits

See which countries, cities, and regions have a high demand for your products or services;
Implement geo-targeted advertising campaigns to skyrocket your audience engagement;
Create effective localized content to drive organic traffic to your website;
Ensure your ads and campaigns capture the interests of your audience

COMPARE RESULTS ACROSS VARIOUS MARKETING CHANNELS

Compare results across offline and online channels to better understand your customer journey. You can then optimize content to improve conversion rates.

Benefits

Connect Google Analytics data with other data sources;
Get all campaign results within one single hub;
Create remarketing lists using data from Google Analytics and other platforms;
Customize your search ads campaign for customers who have previously visited your site;
Tailor bids and ads to previous website visitors searching on Google and other search partner sites

SEAMLESS INTEGRATION WITH GOOGLE ANALYTICS API AND OTHER SOURCES

We have designed Datatap to work seamlessly with Google Analytics API, as well as other sources and partner products. Adverity saves you time and increases your efficiency. Easily access data from various sources in one single hub. Connect search dimensions metrics with other omnichannel events. Produce a holistic view of customer experience.

HERE’S WHAT YOU’LL BE ABLE TO FIND OUT…

By answering the following questions, you’ll be better equipped to optimize your content strategy:

How many people visit my website?
Where do my visitors live?
How do visitors arrive on my website?
What websites send traffic to my website?
How much time do visitors spend on my site?
What marketing tactics drive the most traffic to my website?
Which pages on my website are the most popular?
How many visitors have I converted into leads or customers?
Where did my converting visitors come from?
What blog content do my visitors like the most?

SEND CLEAN DATA TO ANY DESTINATION

We can ship your clean data stack to any destination. No matter if it is a data warehouse or a visualization tool. Adverity is a highly flexible solution that allows you to work with all your favorite BI, visualization and analytics applications. Our mission is to provide your team with increased velocity and agility! Start unlocking the true potential of your Google Analytics data – and leave the complex data work to us.

AUTOMATE DATA WRANGLING

Data has become more diverse and unstructured. This has resulted in increased time spent by collecting, cleaning, and organizing datasets. With our joint solution, you can harness the power of big data.

How? Datatap will orchestrate all the data wrangling from Google Analytics API and other sources. We’ll take care of the process of cleaning, structuring raw data into the desired format. This empowers you to make better decision making in less time. Our solution allows analysts to tackle more complex data more quickly, and produce more accurate reports.

MediaCom - Users of Adverity and Google Analytics

HOW DO OUR JOINT CUSTOMERS LEVERAGE OUR SOLUTION?

As a large global media agency, MediaCom offers a variety of services to their clients. This includes strategic consulting and executing ROI-driven digital campaigns. Their client data sources include major global advertising and social networks. With Adverity Datatap, MediaCom is able to pull data from Google Analytics API and Facebook Page Insights API and monitor fan traffic by exploring both datasets together within one dashboard.

Furthermore, they can enrich these findings with additional data sources. For instance, data provided by market research institutes and e-commerce platforms. The result of this is that employees are now able to focus on what’s really important: providing meaningful insights on their clients’ marketing performance. This is the result of automation, professional API maintenance and secure client account management.

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HOW ADVERITY HELPS MEDIACOM TO ACHIEVE THEIR MAIN OBJECTIVES

Adverity’s vision is to help Mediacom to meet their ambitious targets. One of the ways this is achieved is by creating smart datasets to maximize the output from the team’s analytics efforts.

Acquisition
Automated integration of marketing data at scale: over 150 global online and offline sources

Harmonization
Transform and harmonize all campaign data into a clean, consistent structure – across all global and local clients, time zones and currencies.

Provisioning
Real-time data provisioning to MediaCom’s business intelligence and analytics solution. This has significantly reduced the time spent on campaign analytics and creating client reports.

DOWNLOAD THE FULL CASE STUDY

This visualization has been embedded directly from Adverity Insights

Adverity is able to prove their excellence in leveraging the big data needs for a highly agile company like MediaCom. Their ability to provide cleaned and harmonised data – in a very transparent way – caused a huge spark in our productivity