HOW ADVERITY HELPED MEDIACOM IMPROVE THEIR DATA INFRASTRUCTURE
Implementation of Adverity at Mediacom, one of the leading global media agencies, has enabled them to meet ambitious targets. Using our platform they have created smart datasets to maximize the output from the team’s analytics efforts and offer added value to their clients.
Automated integration of marketing data at scale: over 150 global online and offline sources
Transform and harmonize all campaign data into a clean, consistent structure – across all global and local clients, time zones and currencies.
Real-time data provisioning to MediaCom’s business intelligence and analytics solution. This has significantly reduced the time spent on campaign analytics and creating client reports.