WHAT IS GOOGLE ADS?
The world’s largest search engine is the most important entry point for many online shopping and product searches. Whether users are already looking for products or are inspired by shopping ads, Google is the place to go.
From an advertiser’s point of view, trends and statistics show that Google’s potential reach is constantly increasing while click prices are falling. Perfect conditions for running performance-based ads. Therefore, advertising on Google Ads (previously Google AdWords) has become an integral part of today’s performance marketing mix.
But that’s not enough. Since acquiring YouTube in 2006, Google Ads has also offered users the opportunity to run YouTube ads directly on the Google Ads platform. Besides, users can also create display and app install-campaigns. This bundle of advertising opportunities has probably made Google Ads the most powerful advertising platform for data-driven marketers.
But not every advertiser is already leveraging the full potential of search engine advertising. Many marketing managers often have difficulty pushing the channel to its maximum. The enormous amount of daily generated data, which should be analyzed regularly, can be challenging.
Adverity’s data connector to the Google Ads API is here to help.