API DATA INTEGRATION
Collect and integrate all your data from all your Google Ads accounts and campaigns into a single, centralized reporting hub, where you can match it with data from other marketing sources.
This visualization has been embedded directly from Adverity Insights
The world’s largest search engine is the most important entry point for many online shopping and product searches. Whether users are already looking for products or are inspired by shopping ads, Google is the place to go.
From an advertiser’s point of view, trends and statistics show that Google’s potential reach is constantly increasing while click prices are falling. Perfect conditions for running performance-based ads. Therefore, advertising on Google Ads (previously Google AdWords) has become an integral part of today’s performance marketing mix.
But that’s not enough. Since acquiring YouTube in 2006, Google Ads has also offered users the opportunity to run YouTube ads directly on the Google Ads platform. Besides, users can also create display and app install-campaigns. This bundle of advertising opportunities has probably made Google Ads the most powerful advertising platform for data-driven marketers.
But not every advertiser is already leveraging the full potential of search engine advertising. Many marketing managers often have difficulty pushing the channel to its maximum. The enormous amount of daily generated data, which should be analyzed regularly, can be challenging.
Adverity’s data connector to the Google Ads API is here to help.
The Google Ads platform offers a wide variety of advertising opportunities. This means that highly granular data is generated every second you run a campaign. Individual reports are required to keep up with the latest meaningful developments about your campaigns. Manual collection of report data can be tedious. This is where the Google Ads API can help.
This API allows apps like Adverity to interact directly with the Google Ads platform. It allows you to regularly retrieve large amounts of data from your search campaigns without manual intervention. The API can basically be used by anyone, and saves time, money and resources.
The Google Ads API allows marketers to focus on the most important work and leaves the recurring work to computers. By using the Adverity platform, any search engine marketer is able to automatically query multiple types of Google Ads reports.
From the account to the keyword level, Adverity can handle any level of granularity of data integration. Stay up to date on any development and do not worry about long-loading downloads of reports anymore.
We regularly ensure that our API integrations are always up to date. You will be able to check all your favorite metrics at any time. The availability of several pre-configured Google Ads report types makes setup quick and easy.
Integrate data with our extensive library of pre-configured connectors. By blending your Google Ads data with data from any other marketing platform, the Adverity platform makes you smarter. Connect your data from multiple platforms and gain complete marketing intelligence.
