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What are Marketing Data Analytics Models?

Jan 21, 2026

Marketing data analytics models have moved from being a specialist capability to become a core part of how modern marketing runs. As digital channels have multiplied and ...
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What is Data Transformation (and Why Should Marketers Care)?

Sep 18, 2025

Every data source has its own format, naming schemes, and conventions. This makes it unexpectedly challenging to obtain simple information, such as total ad spend, when ...
Education What Is Data Transformation

Discrete Vs. Continuous Data: What's The Difference?

Aug 27, 2025

Data is what fuels the fire of marketing decision-making. Whether its allocation and optimization, forecasting, or experimentation, the end quality of your decision is only ...
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6 Best AI Prompts for Data Transformation

Aug 27, 2024

AI is revolutionizing the way we handle data. Actionable insights can be generated faster than ever and AI-supported data preparation leads to improved data quality and less ...
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How To Create An Effective Marketing Dashboard

Feb 22, 2024

The landscape of digital marketing is complex and fast-paced, with marketers often having to optimize performance around a number of different performance metrics and KPIs. ...
Education How To and Best Practice Guides Data Transformation Data Quality

How To Get Your Data Ready For An Efficient Dashboard

Feb 16, 2024

One of modern marketer's biggest challenges is converting the vast amounts of marketing data they hold into actionable insights. Marketing dashboards offer a solution to this ...
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4 Best Data Mapping Tools

Dec 20, 2023

Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a ...
Education How To and Best Practice Guides Data Transformation Data Quality

How To Do Data Mapping Efficiently

Dec 19, 2023

In today's data-driven landscape, marketing teams are often juggling an overwhelming number of data sources, with more than 50% saying they’re managing data from 14 or more ...
Education What Is Data Transformation

What is Data Enrichment and Why is it Important?

Dec 8, 2023

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different ...
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What Is A Data Maturity Model And How Can It Drive Business Efficiency

Nov 28, 2023

In today’s digital age, the effective use of data is necessary for any business aiming for efficient, effective decision-making to drive business growth. Evidence that ...
Data Transformation

Top 4 Data Enrichment Tools

Nov 8, 2023

If you’ve worked in marketing for any length of time, you’ve probably heard people refer to the importance of having a single source of truth. In simple terms, this describes ...
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What is a Clean Room for Data and Why Should Marketers Care?

Jun 22, 2023

Since the death of third-party cookies was announced a couple of years ago, it is no secret that marketers have been struggling to deliver value to their customers and within ...
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What is Data Mapping and Why Should it Matter to Marketers?

May 25, 2023

Currently, more than half of CMOs say they’re using 14 or more data sources — and more than two-thirds of CMOs (67%) say the volume of data available to them has become ...
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What is DataOps?

Oct 19, 2022

Until recently, data operations — or DataOps — have mostly been handled by marketers with an aptitude for Excel. Nowadays, however, what started as a very obscure and manual ...
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What are Data Silos (and How Do They Impact Marketers)?

Aug 23, 2022

In the modern age of marketing, data silos are a serious issue that can have a huge impact on a team's performance. Nonetheless, for many companies, eliminating data silos, ...