Sound familiar?
“We spend too much time getting our data from different sources in one place, and not enough time actually using it to make data-based decisions.”
“Getting control over who can access, analyze and edit data securely is a struggle.”
“We struggle to maintain good data governance between internal teams and marketing agencies”
How Adverity helps
Respond to customer behavior in real-time
Build a complete view of your customers, and respond to changes in behavior in real-time.
Full data ownership, and access control
Securely share data internally, and with agencies and partners by creating a hierarchy of access levels so the right people have access to the right data at any scale, including enterprise.
At Barilla we measure thanks to Adverity, metrics in near or real time – a pulse check of success. Weekly, we measure more top level KPIs, uncovering our impact. Long-term, our in-house tools reveal the impact on performance and equity. Adverity, our vital ally, ensures every move counts, adapting on the fly.
Lyndsay Weir, Chief Analytics and Insight Officer