Marketing Analytics Blog | Adverity

What is Location Data and Why is it Important for Marketers?

There are plenty of ways you can slice data to find patterns — and slicing data by location is a common one, especially for marketing teams running an international operation.

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Marketing ROI What is Marketer

What is Ad Viewability?

Aug 24, 2022

Ben Brookes

Viewability is the ability for an advert to be seen by a human. So, as you can imagine it’s pretty important for marketers. If your ad isn’t being...

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Data Integration Thought-leadership CPG and Retail Marketer

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022

Lily Johnson

While in the past, using first-party customer data seemed far too complicated to be a viable way of acquiring customers compared to cookie-based...

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Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022

Lily Johnson

According to Forrester’s annual survey, retention is creeping up the marketer’s list of priorities. We’ve all heard the stats about acquisition...

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Big Data Data-driven Marketing How to and Best Practice Guides Marketer Data Culture

Best Practices for Naming Conventions of Marketing Campaigns

Jun 30, 2022

Adverity

If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right....

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Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

Jun 16, 2022

Adverity

Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data....

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What is Location Data and Why is it Important for Marketers?

What is Ad Viewability?

Could First-Party Customer Data Transform The Way We Target Ads?

2 Reasons Marketers Are Prioritizing First-Party Data

Best Practices for Naming Conventions of Marketing Campaigns

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance