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Dayo Fordah

Marketing Campaign Naming Conventions Best Practices

Aug 22, 2025

If you're running advertising campaigns for a growing or large organization, inconsistent naming can be a major nuisance. It often becomes a structural bottleneck that slows ...
Thought-Leadership Agencies Marketer Artificial Intelligence

Jessica Cardonick

NNF Agency Stories: The Tech Revolution in Marketing Agencies

Jun 13, 2024

Marketing agencies face a number of challenges in today's ever-changing business landscape. One of the biggest is keeping up with the rapid advancements in technology. ...
Thought-Leadership Data Analyst Marketer The Undiscovered Metric

JJ Haigh

How LV=’s Marketers and Data Analysts Are Bridging the Gap

Jun 5, 2024

In our digital world, data reigns supreme, and collaboration between data analysts and marketers has never been more crucial. The convergence of the two groups offers ...
Data-driven Marketing Thought-Leadership Marketer

Luisind Boçi

Cut Marketing Budgets or Cut Inefficiency — What to Do in a Recession?

Feb 15, 2023

With recession forecasts in flux, the financial future is uncertain. Optimistically, we could take predictions of continued budget growth as a sign that marketers are ...
Data-driven Marketing Education How To and Best Practice Guides Marketer

Joseph Caston

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Aug 24, 2022

Ad viewability remains a core indicator of advertising effectiveness. Even with advanced targeting, automation, and machine-learning optimization, an ad only matters if a ...
Marketing ROI Education What Is Marketer

Ben Brookes

What is Ad Viewability?

Aug 24, 2022

Viewability is the ability for an advert to be seen by a human. So, as you can imagine it’s pretty important for marketers. If your ad isn’t being viewed by a real person, ...
Data Integration Thought-Leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022

While in the past, using first-party customer data seemed far too complicated to be a viable way of acquiring customers compared to cookie-based targeting, stringent privacy ...
Marketing Technology Cookie Deprecation Thought-Leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022

According to Forrester’s annual survey, retention is creeping up the marketer’s list of priorities. We’ve all heard the stats about acquisition costing 10 times more than ...
Data-driven Marketing Education How To and Best Practice Guides Data Analyst Marketer Data Culture

Adverity

How a Data-Driven Company Culture Can Massively Improve Performance

Jun 16, 2022

Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most ...