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Programmatic 2022 and The Question: How Effective is My Advertising?

With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success?

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    Customer Experience Marketing Technology KPIs and Metrics Data-driven Marketing eCommerce Marketing Analytics
    2021 Predictions Revisited

    Dec 16, 2021

    Craig Bryant
    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
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    KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics
    What Marketers Need to Do Once the Holiday Season Is Over

    Oct 26, 2021

    Amy Mills
    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Top KPIs for News and Media Companies

    Feb 18, 2021

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    KPIs and Metrics Data-driven Marketing What is Data Visualization Marketing Analytics
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Avoid Headless Chicken Marketing with Mindshare

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
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    KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
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    Marketing ROI KPIs and Metrics Data-driven Marketing
    Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

    Aug 21, 2019

    Christoph Bodenstein
    Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually decreases as time progresses? 
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    Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist
    12 Important KPIs Every Marketer Should Be Measuring

    Nov 6, 2017

    Eugen Knippel
    Being a marketer in today’s increasingly data-driven world is no easy task. There are gigabytes of data coming your way every single day - data that is transformed into insights, and insights that...