MARKETING ANALYTICS
CUSTOMER EXPERIENCE
E-COMMERCE
MARKETING TECHNOLOGY
KPI & METRICS
DATA-DRIVEN MARKETING
2021 Predictions Revisited
In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
MARKETING ANALYTICS
MARKETING DATA
E-COMMERCE
KPI & METRICS
DATA-DRIVEN MARKETING
ADVERITY EDUCATION
What Marketers Need to Do Once the Holiday Season Is Over
Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING ROI
KPI & METRICS
DATA-DRIVEN MARKETING
ARTIFICIAL INTELLIGENCE
ADVERITY EDUCATION
HOW TO
How to Enrich Your Marketing Dashboards with Proactive Insights
Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
MARKETING ANALYTICS
MARKETING DATA
DATA ANALYTICS
MARKETING ROI
MARKETING INTELLIGENCE
KPI & METRICS
DATA-DRIVEN MARKETING
The Top 5 Marketing KPIs You Need to Start Tracking in H2
Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
Top KPIs for News and Media Companies
The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
MARKETING ANALYTICS
MARKETING DATA
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
Data vs Metric vs KPI vs Report
Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
MARKETING ANALYTICS
MARKETING DATA
DATA QUALITY
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
ADVERITY EDUCATION
HOW TO
WORKSHOPS
WEBINAR: How to Avoid Headless Chicken Marketing
Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...
MARKETING ANALYTICS
MARKETING DATA
DATA ANALYTICS
MARKETING ROI
MARKETING INTELLIGENCE
KPI & METRICS
DATA-DRIVEN MARKETING
ARTIFICIAL INTELLIGENCE
AUGMENTED ANALYTICS
How to Embrace the Power of Proactive Analytics
Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
MARKETING ANALYTICS
MARKETING DATA
MARKETING REPORTS
MARKETING ROI
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
MARKETING DATA
MARKETING REPORTS
MARKETING ROI
KPI & METRICS
DATA-DRIVEN MARKETING
Facebook Shortens the Default Attribution Window. What Happens Now?
Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
MARKETING ANALYTICS
MARKETING DATA
ETL
DATA INTEGRATION
DATA HARMONISATION
DATA ANALYTICS
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
How to Get From Data Silos to Automated Insights?
Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
MARKETING ANALYTICS
BIG DATA
MARKETING DATA
DATA ANALYTICS
MARKETING ROI
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
KPI & METRICS
DATA-DRIVEN MARKETING
AUGMENTED ANALYTICS
7 Ways How Augmented Analytics Tools Can Help Marketing
With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
MARKETING ANALYTICS
BIG DATA
MARKETING DATA
DATA INTEGRATION
DATA ANALYTICS
CUSTOMER EXPERIENCE
MARKETING ROI
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
ARTIFICIAL INTELLIGENCE
How Marketing Analytics Can Help Telecoms Gain a Competitive Edge
Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
MARKETING ANALYTICS
BIG DATA
MARKETING REPORTS
DATA ANALYTICS
CUSTOMER EXPERIENCE
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition
Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING ROI
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
8 Key Metrics for Your Performance Marketing Reports
The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
MARKETING DATA
MARKETING REPORTS
DATA ANALYTICS
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
Most Relevant KPIs for Your Mobile App and How to Track Them
With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
MARKETING ANALYTICS
MARKETING DATA
SPREADSHEETS
MARKETING REPORTS
DATA ANALYTICS
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
20 Chart Types You Can Use to Visualize Your Data
Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
MARKETING ROI
KPI & METRICS
DATA-DRIVEN MARKETING
Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)
Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually decreases as time progresses?
MARKETING ANALYTICS
MARKETING ROI
KPI & METRICS
12 Important KPIs Every Marketer Should Be Measuring
Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that is transformed into insights, and insights that you...
