Marketing Analytics Blog | Adverity | KPIs and Metrics

KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Engagement Metrics and Which Ones Should I Be Tracking?

May 16, 2025
KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Expansion Metrics and Which Ones Should I Be Tracking?

May 8, 2025
KPIs and Metrics Education What Is

Tom Rennell

What Are Ad Delivery Metrics and Which Ones Should I Be Tracking?

May 1, 2025
KPIs and Metrics Education What Is

Tom Rennell

Top 10 Video Marketing Metrics You Should Actually Track

Apr 25, 2025
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

Lily Johnson

6 Key Digital Marketing Metrics for 2025

Dec 4, 2024
KPIs and Metrics Data-driven Marketing How To and Best Practice Guides

Lily Johnson

How To Calculate Customer Lifetime Value (CLV)

Aug 5, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Cost Metrics in Marketing (and Which Ones Should You Track)?

Jul 4, 2024
KPIs and Metrics Thought-Leadership The Undiscovered Metric

JJ Haigh

Budget Utilization: How AdGrow Maximizes Impact Across Campaigns

Jul 2, 2024
KPIs and Metrics Education What Is

Lily Johnson

What Are Marketing Conversion Metrics (and How Do You Calculate Them)?

Jun 25, 2024
KPIs and Metrics Education What Is CPG and Retail Data Connectors

Madeleine Radunz

What is Walmart Marketplace, and What Key Metrics Do I Need to Track?

May 28, 2024
KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024
KPIs and Metrics Education What Is eCommerce

Madeleine Radunz

What is Instacart Ads, and What Metrics Can Measure Its Success?

May 2, 2024
KPIs and Metrics Education How To and Best Practice Guides CSR

Dominik Grubelnig

How to Measure the Environmental Impact of Digital Marketing

Apr 22, 2024
KPIs and Metrics Education Marketing Analytics Finance

Neal Fogarty

5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness

Aug 23, 2023
KPIs and Metrics Data Visualization Marketing Analytics The Undiscovered Metric

JJ Haigh

How to Avoid the Most Common Digital Marketing Reporting Traps

Apr 20, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

Measuring The Impact of PR: Vanity Vs. Sanity Metrics

Apr 13, 2023
KPIs and Metrics Data Culture The Undiscovered Metric

JJ Haigh

How to Build a Leveled Metrics System: Creating a Data-Driven Culture

Mar 23, 2023
KPIs and Metrics Data-driven Marketing The Undiscovered Metric

JJ Haigh

The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success

Mar 16, 2023
KPIs and Metrics The Undiscovered Metric

JJ Haigh

Google Ads Metrics Explained

Mar 9, 2023
KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics

Amy Mills

What Marketers Need to Do Once the Holiday Season Is Over

Oct 26, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Education How To and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

Eleni Nicolaidis

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Data Gathering

Joseph Danter

The Top 5 Marketing KPIs You Need to Start Tracking in H2

May 19, 2021
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Top KPIs for News and Media Companies

Feb 18, 2021
KPIs and Metrics Data-driven Marketing Education What Is Data Visualization Marketing Analytics Data Gathering

Tom Rennell

What is Data vs a Metric vs a KPI vs a Report?

Feb 11, 2021
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Adverity

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Oct 28, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Data Gathering

Vladimir Ceric

Facebook Shortens the Default Attribution Window. What Happens Now?

Oct 1, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

5 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Most Relevant KPIs for Your Mobile App and How to Track Them

Apr 9, 2020
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

20 Chart Types You Can Use to Visualize Your Data

Apr 1, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

Eugen Knippel

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017