Marketing Analytics Blog | Adverity | Mark Debenham

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Data-driven Marketing Thought-Leadership Marketing Analytics Generative AI

HubSpot Grow Session: Building Trust in Data When AI Speeds Everything Up

Feb 5, 2026

I spend a lot of time very close to data. Too close, probably. I’m the kind of person who will lose an entire afternoon disappearing down a rabbit hole because one metric ...
Artificial Intelligence Data Access

How Agentic AI Is Revolutionizing the Marketing Data Workflow

Apr 10, 2025

Marketing teams are under pressure to move fast, prove ROI, and operate at scale. But ask anyone on a performance or analytics team where their time goes, and you’ll likely ...
Thought-Leadership Artificial Intelligence Data Access Generative AI

Conversational AI: Bridging The Gap Between Real-Time Data And Real-Time Curiosity

Apr 10, 2025

In today’s high-velocity marketing environment, speed and flexibility are everything. When a campaign needs optimizing, when a sudden trend emerges, or when performance takes ...
Marketing ROI Cookie Deprecation Data Foundations

Marketing Mix Modeling Fireside Chat with Labelium: Key Takeaways

Feb 6, 2025

Marketers today face a paradox: they have more data than ever before, yet measuring true marketing impact has never been more challenging. With privacy regulations tightening ...
Customer Experience Data-driven Marketing Thought-Leadership

What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?

Jan 5, 2023

Marketers might say they want to create customer-centric marketing — but until we stop viewing journeys as one-way tracks towards desired actions, it’s not going to happen. ...