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Marketing Technology eCommerce Marketing Analytics

Amy Mills

4 Things We Learned at NRF 2022

Feb 10, 2022

The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our Adverity team was there too! ...
KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics

Amy Mills

What Marketers Need to Do Once the Holiday Season Is Over

Oct 26, 2021

Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to ...
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Oct 6, 2021

Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance ...