Marketing Analytics Blog | Adverity | Alexander Igelsböck

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10 Years of Adverity: More Data, Same Challenge

Apr 16, 2026

Ten years ago, marketing looked very different. Channels were fewer. Expectations were lower. And most teams were still trying to make sense of their performance in ...
Artificial Intelligence

The Future is Collaborative: Our Vision for a Marketing AI Integration Hub

Sep 16, 2025

Businesses today have invested heavily in cloud infrastructure and data systems. However, more often than not, a lot of the promised returns on that investment has been ...
Data-driven Marketing Data Integration Marketing Analytics

How Martech is Leveling The Playing Field for SMEs

Mar 22, 2022

Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. ...
Data-driven Marketing Marketing Analytics

Why data and analytics are a must-have for any successful business

Aug 17, 2021

Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. ...
Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Adverity Gets AWS Digital Customer Experience Competency Certification

Mar 8, 2019

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status. What ...
Data Integration Data Visualization Data Stack

Adverity Offering a New Home for Alooma Users

Feb 27, 2019

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in ...
Adverity Receives €3.2 Million Series A Funding to Accelerate Growth

Apr 20, 2018

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech ...