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KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024

Stepping into the role of a new CMO in a marketing company presents its fair share of challenges. The first challenge? Getting a solid grasp on the company's culture, goals, ...
Research Analytical Maturity Data Integration CMO Data Gathering

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022

According to the latest research, two-thirds of CMOs are drowning in marketing data. We surveyed 300 CMOs from SMBs across the UK, US, and DACH, and found that while making ...
Marketing Technology Data-driven Marketing Thought-Leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022

The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is ...
Data-driven Marketing CMO Marketing Analytics

Harriet Durnford-Smith

3 Ways Data is Changing The Role of the CMO

Apr 12, 2022

Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? ...
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022

Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. Marketing teams have long understood that data is a ...
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022

How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them… Business leaders talk a lot about being data-driven, but the truth is ...
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely ...
Big Data CMO Marketing Analytics

Eugen Knippel

Is the Chief Data Officer the New CMO?

Apr 18, 2018

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing. For many companies, it has been crucial over the past years - as well ...
Marketing ROI Data-driven Marketing CMO Marketing Analytics

Eugen Knippel

Want To Make Your CEO Happy? Get Your ROI Measurement Up To Speed

Feb 12, 2018

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial ...