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SQL vs No-Code ETL: How To See What Your Data Pipeline Is Really Costing You

Mar 5, 2026

If your marketing data stack runs on custom SQL scripts and hand-built connectors, there’s a good chance it didn’t start out as a grand architectural vision. It probably ...
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What Is A Data Maturity Model And How Can It Drive Business Efficiency

Nov 28, 2023

In today’s digital age, the effective use of data is necessary for any business aiming for efficient, effective decision-making to drive business growth. Evidence that ...
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The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023

In today's data-driven world, simply having the right technology isn’t enough to ensure success. It takes a combination of three essential elements: the right people, a ...
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How to Implement A Data Democratization Strategy

Jan 11, 2023

Being able to make data-informed decisions is one of the most powerful competitive advantages an organization can have. For marketing, it can mean the difference between ...
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2023 Data Predictions

Dec 14, 2022

The new year is a time for businesses to start planning for the year ahead. But first, they must take a look at what went right and wrong last year, and review practices and ...
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Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022

With 85% of CMOs recognizing that the ability to make data-driven decisions is a critical competitive advantage, we have to ask ourselves why so many seemingly aren’t ...
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67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022

According to the latest research, two-thirds of CMOs are drowning in marketing data. We surveyed 300 CMOs from SMBs across the UK, US, and DACH, and found that while making ...
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Marketing Data Management: A Guide to Getting Started

Aug 4, 2022

Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are they on their journey to ...
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Is The Agency Model Evolving Again?

Jun 21, 2022

The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of innovation, and an ...
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Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022

As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven ...
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Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021

Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven ...