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    Data-driven Marketing Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Marketing Data Management: A Guide to Getting Started

    Aug 4, 2022

    Andre Galinha
    Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are they on their journey to becoming more data-driven?
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    Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics
    Is The Agency Model Evolving Again?

    Jun 21, 2022

    Dany Eid
    The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of innovation, and an optional addition to the...
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    Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics
    How Being More Data Mature Can Make Your Business More Resilient

    Feb 23, 2022

    Dany Eid
    As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven companies deliver better business...
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    Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...