Marketing Analytics Blog | Adverity | Esther Joy Mackay

How To and Best Practice Guides Data Governance

Esther Joy Mackay

Enterprise Data Governance: The Key to Effective Marketing Data Management

Sep 3, 2024
Education What Is Data Access Data Governance Data Foundations

Esther Joy Mackay

What is Data Access? A Guide to Effective Data Governance For Your Marketing Efforts

Aug 12, 2024
Education How To and Best Practice Guides Data Management

Esther Joy Mackay

How to Create a Data Dictionary in 5 Steps

May 26, 2023
Education What Is Data Transformation Data Management

Esther Joy Mackay

What is Data Mapping and Why Should it Matter to Marketers?

May 25, 2023