Marketing Analytics Blog | Adverity | Esther Joy Mackay

Education What Is Data Quality

Esther Joy Mackay

The 2025 Marketer’s Guide to Data Accuracy: Best Practices and Strategies

Jan 22, 2025
Education How To and Best Practice Guides Data Quality Data Foundations

Esther Joy Mackay

What Is Data Duplication? Examples, Causes, and Best Practice

Oct 17, 2024
How To and Best Practice Guides Data Governance

Esther Joy Mackay

Enterprise Data Governance: The Key to Effective Marketing Data Management

Sep 3, 2024
Education What Is Data Access Data Governance Data Foundations

Esther Joy Mackay

What is Data Access? A Guide to Effective Data Governance For Your Marketing Efforts

Aug 12, 2024
Education How To and Best Practice Guides Data Management

Esther Joy Mackay

How to Create a Data Dictionary in 5 Steps

May 26, 2023
Education What Is Data Transformation Data Management

Esther Joy Mackay

What is Data Mapping and Why Should it Matter to Marketers?

May 25, 2023
Education Analytical Maturity How To and Best Practice Guides Data Culture Data Access

Esther Joy Mackay

How to Implement A Data Democratization Strategy

Jan 11, 2023
Data-driven Marketing Education What Is Data Access

Esther Joy Mackay

What Is Data Democratization? Definition, Examples, and Why It Matters for Marketers

Dec 7, 2022