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Escape the Reporting Jungle by Using Marketing Analytics Effectively

Jun 2, 2022

At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform. Out of 1000 marketing ...
Case Study Data-driven Marketing Data Integration Marketing Analytics

The Beginning of a Data Journey

Jul 14, 2021

This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data. The COVID-19 ...
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020

As a digital marketer, you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up ...