Optimize your telecoms marketing investments
Use our integrated data platform to create a full overview of campaign performance, and optimize your marketing investments.
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To make our marketing more agile and transparent, we opted for Adverity's automated data provision solution, which has really exceeded our expectations.
Since using Adverity, collecting data and creating reports are now table stakes. It’s on autopilot, allowing our team to focus on getting the most out of our data. We’re starting to get more into prescriptive and predictive strategies. If we do XYZ, we know it would make this impact for this specific customer.
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.
We went with Adverity because they would take care of all the technical stuff. And the support we received made us feel like a real partner, not just a customer.
The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.
Don’t just take our word for it
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Ready to optimize your marketing investments?
