eBooks

In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.

We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth machine.

Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick guide created in cooperation with AdWeek.

In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.

A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.

Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.

A useful guide for marketers working in the telecommunication industry on how to utilize all the benefits of marketing analytics and secure growth.

Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.

Why eCommerce Retailers Struggle with Data-driven Decision-making.

How to Aggregate Data and Why Quality Matters.

How Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle.

The New Role of Marketing Analytics & Visualisation.

The Backbone of Modern Marketing Data Analytics.

Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions.

How Brands Use AI to Improve Marketing Campaigns.

Tell Stories With Automated Dashboards & Visualization.

Why Software Plays a Critical Role in Marketing Analytics.

What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from some of the industry leaders.

How to Maintain a Profitable E-Commerce Business.

In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.

In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how these stumbling blocks could threaten marketing strategies for 2022.

We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying our data and analytics platform.