A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
Ecommerce Analytics Playbook: A Step-By-Step Guide for Online Retailers
We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth...
We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth machine.
Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick...
Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick guide created in cooperation with AdWeek.
Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIs
In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
6 Key Steps to Fully Data-Driven Marketing in Telecoms
Download this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing...
Download this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing performance.
Augmented Analytics Checklist for a Proactive Data Approach
A list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.
A list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.
eCommerce Marketing Checklist for Successful, Data-driven Businesses
A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.
A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.
Augmented Analytics: What Is It and How Can It Transform Your Marketing
Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
5 Ways How AI-Enabled Marketing Drives Business Growth
Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
From Data to Insights - The Why, What, and How on Becoming Insight-driven
What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from...
What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from some of the industry leaders.
Marketing Analytics State of Play 2022: Challenges and Priorities
In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
Marketing Analytics State of Play 2022: Data Capabilities and Aspirations
In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how these stumbling blocks could threaten marketing strategies for 2022.
In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how these stumbling blocks could threaten marketing strategies for 2022.
We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying our data and analytics platform.
We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying our data and analytics platform.
This is a guide for all marketers stuck with manual data operations, explaining in detail the five stages they need to go through on an enlightening journey to full analytical maturity.
This is a guide for all marketers stuck with manual data operations, explaining in detail the five stages they need to go through on an enlightening journey to full analytical maturity.
Data, People, and Culture: The Evolving Role of the Modern CMO
In April of 2022 we commissioned a survey of 300 CMOs from SMBs across the US, UK, and DACH region to find out how they see the role of the modern CMO evolving.
In April of 2022 we commissioned a survey of 300 CMOs from SMBs across the US, UK, and DACH region to find out how they see the role of the modern CMO evolving.
