As consumers blur the lines between different channels, the challenge of linking marketing spending to business results intensifies. Marketers need to be accountable for their spending, but this is easier said than done - harmonizing data from multiple channels that were never designed to work together is complex and time-consuming. Marketers need solutions that provide “right-time”, unified insights across omnichannel marketing initiatives to guide their next moves and investments.
Adverity provides a data and analytics platform to help organizations improve and speed up the way they make insights-driven marketing decisions.
Adverity commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Adverity end-to-end data and analytics platform. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Adverity’s platform on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed the decision-maker of an organization that has experience using the Adverity platform. Forrester used this experience to project a three-year financial analysis.
Prior to using Adverity’s data and analytics platform, the interviewee noted that their organization was “doing marketing in the dark.” Although the global marketing performance team did run analytics and reporting on its marketing activities, this was usually siloed by channel, giving the organization a limited oversight of its overall performance. Furthermore, a lot of the analytics work was fragmented. As a result, the organization was often not able to make marketing decisions backed by data and insights in a timely manner.
The Adverity platform’s data connectivity and dashboard reporting helped speed up the time-to-insight for the organization, and provided a near real-time, omnichannel view of its marketing performance. The decision-maker and their organization now had data and insights at their fingertips and could use it to make timely decisions on ongoing marketing activities.