In this playbook, we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences for decades to come.
Here’s how the Philadelphia 76ers used advanced analytics to understand their audience and how it has changed during COVID-19.
No, at least not in principle. Understanding audiences has always been crucial for M&E businesses. What’s new is the complexity of audience behavior, the amount of data that is available, and the sort of detailed insights that can now be gleaned.
Understand how, why, and when you are losing subscribers or viewers and use this knowledge to reduce audience churn.
Check out our blog post on data-driven marketing for the media & entertainment industry!
Don’t only look to the most obvious data sources. By connecting with different, less ordinary, datasets you can draw out some truly valuable insights.
For example, if you have live events, integrate weather data to see how this is impacting ticket sales. Or, by connecting to platforms like Brandwatch, Sprinklr, or Hootsuite, you can start opinion mining.
To learn more about KPIs, check out our blog on the top KPIs for News and Media Companies!
Cohort Analysis Reports are an extremely powerful tool for understanding your audience. Download the full guide for more information on what they are and how to read them.
Once making the decision to utilize AI for your data analysis, this also opens the door to the next step – predictive analytics.
So are we! Learn more about AI-powered Augmented Analytics in our in-depth guide.
Most M&E businesses are already working out how to improve their audience analytics.
The question remains though, what is the best method for doing so? Every business is different so it is important to understand the data analytics market to know which approach will work best for your business.
There are three core components to establish a data-driven approach to your audience:
Some tools specialize in data integration and transformation, and can feed data into business intelligence, data warehouses, reporting or visualization applications.
Then there are solutions that focus solely on data visualization and are purchased separately from data integration tools.
Lastly, there are end-to-end marketing analytics platforms that offer data integration and transformation, dashboard visualization, and analytics.
Adverity is in this third category, as a comprehensive data integration, visualization and analytics platform.
This means that businesses can use a single vendor for their entire audience analytics set-up, or pick and choose the modules they need and combine them with their own in-house systems.
This is especially useful if today you only need data integration, but later you’ll need to scale up to include additional modules.
When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity.
SaaS marketers! We can show you how to build a successful dashboard that showcases your sales, CRM, marketing and client success data.
Adverity is able to prove their excellence in leveraging the big data needs for a highly agile company. Their ability to provide cleaned and harmonised data – in a very transparent way – caused a huge spark in our productivity
