Marketing Analytics Blog | Adverity | Data Stack

Data-driven Marketing Analytical Maturity Thought-leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023
Education What is Data Stack

JJ Haigh

What is the ideal modern data stack for marketing?

May 18, 2023
Education Data Integration What is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023
Education What is Data Stack

Martin Brunthaler

Why is building a Modern Data Stack such a challenge for businesses?

Sep 27, 2022
Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Stack

Nickolay Penchev

What is a data lake vs a data warehouse (and should marketers care)?

Jul 26, 2022
Marketing Technology Education What is Marketing Analytics Data Stack

Roman Gavuliak

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022
Data-driven Marketing Education Data Integration Data Stack Workshop

Tom Rennell

ETL – What is it and How Do I Do it?

Feb 10, 2021
Data Integration Marketing Analytics Data Stack

Adverity

How Data Transformation Can Deliver Better Insights for SaaS Marketers

Oct 21, 2020
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020
Data Integration Data Visualization Data Stack

Alexander Igelsböck

Adverity Offering a New Home for Alooma Users

Feb 27, 2019
Marketing Analytics Data Stack

Mina Nacheva

Marketing Data Warehouses: The Path Towards Better and Faster Insights

Dec 18, 2018
Big Data Data-driven Marketing Data Integration Data Stack

Eugen Knippel

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017
Data-driven Marketing Data Integration Data Stack

Eugen Knippel

A Clean Data Stack: The Foundation of Data-Driven Marketing

Jul 3, 2017