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Latest Blog | data stack

What is a Data Mesh (and why should marketers care)?

You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it important for marketers to know...

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    Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack
    7 Building Blocks of Good Data Governance

    Feb 23, 2021

    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
    Data-driven Marketing Education Data Integration Data Stack Workshop
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021

    Tom Rennell
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
    Data Integration Marketing Analytics Data Stack
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020

    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
    Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020

    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports...
    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
    Data Integration Data Visualization Data Stack
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
    Marketing Analytics Data Stack
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...
    Big Data Data-driven Marketing Data Integration Data Stack
    Drowning in Your Marketing Data? It's Time for Some Housekeeping

    Dec 7, 2017

    Eugen Knippel
    Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of...
    Data-driven Marketing Data Integration Data Stack
    A Clean Data Stack: The Foundation of Data-Driven Marketing

    Jul 3, 2017

    Eugen Knippel
    In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities online. They interact with brands through social...