Marketing Analytics Blog | Adverity | Data Stack

EN DE

Blog

Education What is Data Stack

What is a Modern Data Stack?

Sep 27, 2022

Martin Brunthaler

The concept of a modern data stack has promised to fuel a move from clunky monolithic systems to streamlined and efficient data architecture.

Read more
Blog

Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Stack

What is a data lake vs a data warehouse (and should marketers care)?

Jul 26, 2022

Nickolay Penchev

Data decentralization. While the industry understands this as a simple term, in reality, it is the sole reason for many organizations' headaches...

Read more
Blog

Marketing Technology Education What is Marketing Analytics Data Stack

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022

Roman Gavuliak

You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it...

Read more
Blog

Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack

7 Building Blocks of Good Data Governance

Feb 23, 2021

Adverity

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we...

Read more
Blog

Data-driven Marketing Education Data Integration Data Stack Workshop

ETL – What is it and How Do I Do it?

Feb 10, 2021

Tom Rennell

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you?...

Read more
Blog

Data Integration Marketing Analytics Data Stack

How Data Transformation Can Deliver Better Insights for SaaS Marketers

Oct 21, 2020

Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it....

Read more
Blog

Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Getting the Naming Conventions Right, with the Help of AI

Jul 2, 2020

Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get...

Read more
Blog

Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

A Smarter Approach to Naming Conventions

May 20, 2020

Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic...

Read more
Blog

Data Integration Data Visualization Data Stack

Adverity Offering a New Home for Alooma Users

Feb 27, 2019

Alexander Igelsböck

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further...

Read more
Blog

Marketing Analytics Data Stack

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

Dec 18, 2018

Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will...

Read more
Blog

Big Data Data-driven Marketing Data Integration Data Stack

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017

Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data...

Read more
Blog

Data-driven Marketing Data Integration Data Stack

A Clean Data Stack: The Foundation of Data-Driven Marketing

Jul 3, 2017

Eugen Knippel

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities...

Read more