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Irina Prevalova

The 9 Best Data Ingestion Tools in 2026 and Why You Need One

Jan 14, 2025

In today's data-driven world, data integration is vital for businesses. Manual data ingestion and integration are no longer feasible, making data ingestion tools a necessity. ...
Education Data Integration How To and Best Practice Guides Data Connectors Data Gathering

Lorenz Weinzierl

API Updates: How To Deal with Connector Maintenance

Jul 31, 2024

Data-driven teams can’t rely on manual integration processes — they take too long to configure, are error-prone, and are difficult to maintain. Automating data integration to ...
Data-driven Marketing Education Cookie Deprecation How To and Best Practice Guides Data Connectors

Madeleine Radunz

How to Optimize Google Ads Conversion Tracking With Custom Conversions

Jun 10, 2024

Conversion tracking is crucial for measuring the success of your campaigns. Google Ads offers powerful conversion tracking tools to help businesses understand the ...
KPIs and Metrics Education What Is CPG and Retail Data Connectors

Madeleine Radunz

What is Walmart Marketplace, and What Key Metrics Do I Need to Track?

May 28, 2024

Understanding and leveraging eCommerce platforms like Walmart Marketplace has become crucial for brands across various sectors. As online shopping rates continue to grow, so ...
Data-driven Marketing Agencies Data Connectors The Undiscovered Metric

JJ Haigh

Why Building a Marketing Strategy Should Start with Facebook Ads

Feb 23, 2023

Facebook might seem like a bit of a dinosaur in some respects — but its wide audience and granular data mean that despite this, it’s still a great basis for figuring out who ...
Education Data Integration What Is Data Connectors Data Gathering

Lorenz Weinzierl

Connector Vs. API: What’s The Difference?

Jan 25, 2023

Marketing and data teams have hundreds of metrics flying in from multiple platforms and channels at any given time. Connecting all this data into one view helps them to ...
Education How To and Best Practice Guides eCommerce Data Connectors Data Gathering

Lily Johnson

What Marketing Data Can I Get From Shopify and How Best to Use It?

Sep 2, 2021

As part of our series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and ...