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Marketing ROI Cookie Deprecation Data Foundations

Mark Debenham

Marketing Mix Modeling Fireside Chat with Labelium: Key Takeaways

Feb 6, 2025

Marketers today face a paradox: they have more data than ever before, yet measuring true marketing impact has never been more challenging. With privacy regulations tightening ...
Data-driven Marketing Education Cookie Deprecation How To and Best Practice Guides Data Connectors

Madeleine Radunz

How to Optimize Google Ads Conversion Tracking With Custom Conversions

Jun 10, 2024

Conversion tracking is crucial for measuring the success of your campaigns. Google Ads offers powerful conversion tracking tools to help businesses understand the ...
Customer Experience Data-driven Marketing Cookie Deprecation Thought-Leadership

Lily Johnson

The Psychology of Branding: Converting Attention To Memory

Mar 5, 2024

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar. “I think a great deal of ...
Data-driven Marketing Cookie Deprecation Artificial Intelligence Marketing Analytics The Undiscovered Metric

JJ Haigh

What Will Be The Hottest Topics in Marketing in 2024?

Jan 11, 2024

During season 1 of The Undiscovered Metric in the summer of 2023, we asked our guest speakers what they saw as the biggest topics and trends we'll see in marketing and ...
Data-driven Marketing Education Cookie Deprecation Data Integration What Is GDPR Data Transformation

Loïc Saïdou

What is a Clean Room for Data and Why Should Marketers Care?

Jun 22, 2023

Since the death of third-party cookies was announced a couple of years ago, it is no secret that marketers have been struggling to deliver value to their customers and within ...
Education Cookie Deprecation What Is Data Gathering

Joseph Caston

What is a Walled Garden in Advertising?

Nov 3, 2022

Walled gardens make up the vast majority of digital advertising opportunities within the publishing landscape. In fact, last year, Google, Meta, and Amazon took home 74% ...
Cookie Deprecation Events eCommerce

Lily Johnson

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022

A couple of weeks ago at Adweek’s Commerce Week in New York, Harriet Durnford Smith, CMO at Adverity sat down with Ranjan Roy, VP of Strategy at Adore Me to talk about the ...
Marketing Technology Cookie Deprecation Thought-Leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022

According to Forrester’s annual survey, retention is creeping up the marketer’s list of priorities. We’ve all heard the stats about acquisition costing 10 times more than ...
Data-driven Marketing Education Cookie Deprecation What Is GDPR

Tom Rennell

What is GDPR and Why is it Important? — A Guide for Marketers

Jun 23, 2022

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many ...
Cookie Deprecation GDPR

Harriet Durnford-Smith

Why Cookie Deprecation is a Good Thing

Sep 15, 2021

Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved. ...
Data-driven Marketing Cookie Deprecation Automotive

Adverity

Cars, COVID, and Cookies: How is automotive marketing changing?

Aug 26, 2021

For many industries, there have been big changes in the past year and a half and the automotive industry is no different. While the pandemic meant that marketing teams needed ...
Education Cookie Deprecation How To and Best Practice Guides

Adverity

How to handle a perfect storm of COVID and cookies

Aug 12, 2021

In our recent webinar featuring guest speaker Tina Moffett, Principal Analyst at Forrester, we explored the joint impact of the pandemic and the third-party cookie ...
Marketing ROI Data-driven Marketing Education Cookie Deprecation What Is Marketing Analytics

Tom Rennell

What is Marketing Mix Modeling (and how can it help with attribution)?

Aug 4, 2021

Marketing Mix Modeling is often touted as a potential solution to the increasing difficulty of multi-touch attribution. But what is it and how does it work? With cookie ...
Big Data Education Cookie Deprecation What Is GDPR

Mina Nacheva

What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away ...