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What is GDPR and Why is it Important? — A Guide for Marketers

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many changes to data...

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    Cookie Deprecation GDPR
    Why Cookie Deprecation is a Good Thing

    Sep 15, 2021

    Harriet Durnford-Smith
    Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved.
    Data-driven Marketing Cookie Deprecation Automotive
    Cars, COVID, and Cookies: How is automotive marketing changing?

    Aug 26, 2021

    From cars to COVID to cookies, guest speakers Alex Holt ( and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how the world of digital marketing in the automotive...
    Education Cookie Deprecation How to and Best Practice Guides
    How to handle a perfect storm of COVID and cookies

    Aug 12, 2021

    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...
    Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics
    What is Marketing Mix Modelling (and how can it help with marketing attribution)?

    Aug 4, 2021

    Tom Rennell
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
    Data-driven Marketing Education Cookie Deprecation What is Artificial Intelligence Marketing Analytics
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
    Big Data Education Cookie Deprecation What is GDPR
    What is Data Privacy (and why is it important to marketers)?

    May 9, 2018

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...