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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021 12 PM

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    MARKETING DATA CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020 11 AM

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges...
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    MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020 1 PM

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)
    Is the Chief Data Officer the New CMO?

    Apr 18, 2018 10 AM

    Eugen Knippel
    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
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    CHIEF MARKETING OFFICER (CMO)
    Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

    Mar 6, 2018 10 AM

    Neil Claydon
    In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter...
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    MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018 1 PM

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...