Marketing Analytics Blog | Adverity | Big Data

Big Data Marketing Technology Marketing Analytics Data Quality

Irina Prevalova

7 Essential Big Data Analytics Tools Every Business Needs in 2025

Jan 13, 2025
Big Data Data-driven Marketing Education How To and Best Practice Guides Marketer Data Culture

Dayo Fordah

Marketing Campaign Naming Conventions Best Practices

Jun 30, 2022
Big Data Data-driven Marketing Analytical Maturity Thought-Leadership Marketing Analytics

Dany Eid

Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

Marija Traut

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

Adverity

7 Building Blocks of Good Data Governance

Feb 23, 2021
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Adverity

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020
Big Data Data-driven Marketing GDPR Marketing Analytics

Christoph Bodenstein

The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020
Big Data Data-driven Marketing Education How To and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

Adverity

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020
Big Data Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Vladimir Ceric

4 Ways You Can Use Big Data Analytics To Improve Your Marketing

Aug 26, 2020
Big Data Data-driven Marketing Marketing Analytics

Adverity

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020
Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Mina Nacheva

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019
Big Data Data Visualization Marketing Analytics Data Gathering

Mina Nacheva

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018
Big Data Education Cookie Deprecation What Is GDPR

Mina Nacheva

What is Data Privacy (and why is it important to marketers)?

May 9, 2018
Big Data CMO Marketing Analytics

Eugen Knippel

Is the Chief Data Officer the New CMO?

Apr 18, 2018
Big Data Data-driven Marketing Data Integration Data Stack

Eugen Knippel

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017
Big Data Data-driven Marketing

Eugen Knippel

7 Challenges of Your Data-Driven Marketing Strategy

Sep 21, 2017