Big Data
Data-driven Marketing
Analytical Maturity
Thought-leadership
Marketing Analytics
How Being More Data Mature Can Make Your Business More Resilient
As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven companies deliver better business...
Big Data
Marketing Technology
Data Integration
Marketing Analytics
Modern Campaign Reporting at RTL Germany
For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...
Big Data
Marketing ROI
Marketing Technology
Data-driven Marketing
eCommerce
Data Visualization
Marketing Analytics
5 Key Post-COVID Learnings for Automotive Marketers
The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
Big Data
Marketing ROI
Data Integration
Artificial Intelligence
Marketing Analytics
Data Stack
7 Building Blocks of Good Data Governance
In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
Big Data
Marketing ROI
Data-driven Marketing
Education
Data Integration
How to and Best Practice Guides
Marketing Analytics
How to Get Ahead of the Competition with Data and Analytics
Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
Big Data
Data-driven Marketing
GDPR
Marketing Analytics
The Customer Journey, Conversion Tracking and Attribution in 2021
With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
Big Data
Data-driven Marketing
Education
How to and Best Practice Guides
CPG and Retail
eCommerce
Marketing Analytics
How to Map Out a Successful Q4 in Retail in a Year Like This
The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
Big Data
Marketing ROI
Data-driven Marketing
Data Integration
Marketing Analytics
4 Ways You Can Use Big Data to Improve Your Marketing
Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
Big Data
Marketing ROI
Marketing Technology
KPIs and Metrics
Data-driven Marketing
Artificial Intelligence
Marketing Analytics
7 Ways How Augmented Analytics Tools Can Help Marketing
With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
Big Data
Data-driven Marketing
Marketing Analytics
National Tourist Office Uses Data Insights to Fight COVID-19 Downturn
The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
Big Data
Marketing Technology
Data-driven Marketing
Artificial Intelligence
Marketing Analytics
Can Advertisers Use AI as an Engine for Growth?
Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
Big Data
Customer Experience
Marketing ROI
Marketing Technology
KPIs and Metrics
Data-driven Marketing
Data Integration
Artificial Intelligence
Data Visualization
Marketing Analytics
How Marketing Analytics Can Help Telecoms Gain a Competitive Edge
Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
Big Data
Customer Experience
KPIs and Metrics
Data-driven Marketing
Data Visualization
Marketing Analytics
12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition
Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
Big Data
Data-driven Marketing
Data Visualization
Marketing Analytics
5 Visualization Features to Make Your Dashboards Interactive
I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.
Big Data
Marketing Technology
Data-driven Marketing
Marketing Analytics
Is Big Data Putting an End to Creativity in Marketing?
I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
Big Data
Marketing ROI
Data-driven Marketing
Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?
Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
Big Data
Data Visualization
Marketing Analytics
7 Reasons Why You Should Stop Using Spreadsheets
Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number one...
Big Data
Education
Cookie Deprecation
What is
GDPR
What is Data Privacy (and why is it important to marketers)?
Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...
Big Data
CMO
Marketing Analytics
Is the Chief Data Officer the New CMO?
Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
Big Data
Data-driven Marketing
Data Integration
Data Stack
Drowning in Your Marketing Data? It's Time for Some Housekeeping
Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of...
Big Data
Data-driven Marketing
7 Challenges of Your Data-Driven Marketing Strategy
Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic, and you love it. Yet, every now and again, having...
Big Data
The Simple Reason Why Data Keeps Peace Between You & Your Client
Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.
