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Big Data Data-driven Marketing How to and Best Practice Guides Marketer Data Culture

Best Practices for Naming Conventions of Marketing Campaigns

Jun 30, 2022

Adverity

If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right....

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Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics

How Being More Data Mature Can Make Your Business More Resilient

Feb 23, 2022

Dany Eid

As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence...

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Big Data Marketing Technology Data Integration Marketing Analytics

Modern Campaign Reporting at RTL Germany

Jan 21, 2022

Daniel Fröhlacher

For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than...

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Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021

Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut...

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Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack

7 Building Blocks of Good Data Governance

Feb 23, 2021

Adverity

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we...

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Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on...

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Big Data Data-driven Marketing GDPR Marketing Analytics

The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020

Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should...

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Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you...

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Big Data Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

4 Ways You Can Use Big Data to Improve Your Marketing

Aug 26, 2020

Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a...

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Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics

7 Ways How Augmented Analytics Tools Can Help Marketing

Aug 13, 2020

Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and...

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Big Data Data-driven Marketing Marketing Analytics

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020

Adverity

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and...

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Big Data Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Can Advertisers Use AI as an Engine for Growth?

Jun 10, 2020

Adverity

Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can...

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Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up...

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Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020

Vladimir Ceric

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the...

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Big Data Data-driven Marketing Data Visualization Marketing Analytics

5 Visualization Features to Make Your Dashboards Interactive

Feb 4, 2019

Christoph Bodenstein

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data...

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Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019

Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow...

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Big Data Marketing ROI Data-driven Marketing

What’s Stopping You from Using Big Data to Increase Advertising ROI?

Oct 25, 2018

Nico Carstensen

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?...

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Big Data Data Visualization Marketing Analytics

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018

Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a...

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Big Data Education Cookie Deprecation What is GDPR

What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Mina Nacheva

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often...

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Big Data CMO Marketing Analytics

Is the Chief Data Officer the New CMO?

Apr 18, 2018

Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

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Big Data Data-driven Marketing Data Integration Data Stack

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017

Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data...

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Big Data Data-driven Marketing

7 Challenges of Your Data-Driven Marketing Strategy

Sep 21, 2017

Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic,...

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Big Data

The Simple Reason Why Data Keeps Peace Between You & Your Client

Jul 19, 2017

Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has...

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