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Marketing Campaign Naming Conventions Best Practices

Aug 22, 2025

If you're running advertising campaigns for a growing or large organization, inconsistent naming can be a major nuisance. It often becomes a structural bottleneck that slows ...
Big Data Marketing Technology Marketing Analytics Data Quality

7 Essential Big Data Analytics Tools Every Business Needs in 2026

Jan 13, 2025

Data floods in by the second, fueling every facet of business operations. Yet, raw data offers little value on its own — this is where big data analytics tools step in, ...
Big Data Data-driven Marketing Analytical Maturity Thought-Leadership Marketing Analytics

Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022

As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven ...
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that ...
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

7 Building Blocks of Good Data Governance

Feb 23, 2021

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what what data governance is is and how best to implement it. Here we outline their 7 key ...
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. ...
Big Data Data-driven Marketing GDPR Marketing Analytics

The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and ...
Big Data Data-driven Marketing Education How To and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more ...
Big Data Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

4 Ways You Can Use Big Data Analytics To Improve Your Marketing

Aug 26, 2020

Modern digital marketers have a wide range of powerful tools and practices at their disposal that can make them more effective than ever before. But there is one practice ...
Big Data Data-driven Marketing Marketing Analytics

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and ...
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they ...
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12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should ...
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Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites. So, are ...
Big Data Data Visualization Marketing Analytics Data Gathering

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data in one view is a hugely valuable resource. ...
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What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away ...
Big Data CMO Marketing Analytics

Is the Chief Data Officer the New CMO?

Apr 18, 2018

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing. For many companies, it has been crucial over the past years - as well ...