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Stewart Emerson

Marketing Knowledge Layer Vs. BI: A Head-to-Head Comparison

Sep 14, 2026

If you've spent any time evaluating AI for marketing data, you've probably asked some version of this question: do we need a marketing knowledge layer, or does our BI tool ...
Education What Is Artificial Intelligence Generative AI

Stewart Emerson

What Is A Marketing Knowledge Layer Vs. A Data Warehouse?

Sep 14, 2026

I've spent most of my career at the point where AI meets marketing data, at Criteo, Talkwalker, and Experian, and I keep seeing the same failure point. The problem is the ...
Education How To and Best Practice Guides Artificial Intelligence

Stewart Emerson

Why Your Marketing AI Pilot Failed and What To Do Next

Aug 7, 2026

If your marketing AI pilot stalled, you're not the exception. Research from Gartner shows at least 50% of AI projects are abandoned after proof of concept, and a July 2025 ...