Marketing Analytics Blog | Adverity | Roman Gavuliak

ALL TAGS What Is

Education Data Integration What Is

What is a Metrics Layer?

Feb 9, 2023

One of the biggest challenges marketers and data teams face is cleaning data. More specifically, getting metrics from different sources into a format where they can be ...
Marketing Technology Education What Is Marketing Analytics Data Stack

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022

You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it ...