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How To and Best Practice Guides Data Governance

Michelle LaGrutta

How to Get Your Adverity Setup Ready for Black Friday: 4 Mistakes to Avoid

Oct 20, 2026

Before I joined Adverity, I was one of our users. I worked at an agency reporting on several clients at once, and Adverity is how I automated the weekly and monthly reports ...
How To and Best Practice Guides Artificial Intelligence Data Governance Data Quality

Michelle LaGrutta

Best Practices for AI-Ready Marketing Data: Webinar Round-Up

Jan 22, 2026

Although AI and advanced analytics are quickly becoming non-negotiable in marketing, these tools are only as powerful as the data you feed them. If your marketing data is ...
How To and Best Practice Guides Agencies

Michelle LaGrutta

3 Agency Best Practices to Build Resilient, Scalable Reporting

Aug 6, 2025

Agencies don’t have the luxury of slow or messy data setups. With dozens or sometimes even hundreds of clients, fragmented platforms, and tight deadlines, every inefficiency ...