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Marko Matejcic

Adverity’s AI Vision: Turning Data Into a Language Everyone Can Speak

Dec 10, 2025

For the past decade, organizations have invested heavily in connecting their marketing data. However, even in some of the world’s most sophisticated brands and agencies, data ...
Thought-Leadership Artificial Intelligence

Marko Matejcic

The Currency of Action: Introducing Adverity Intelligence

Dec 2, 2025

"First, we change the technology, then the technology changes us." - Alexander Igelsböck, CEO of Adverity, Jan 2022, 10 months before ChatGPT launched When Alex wrote those ...