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Data-driven Marketing CMO Marketing Analytics

Harriet Durnford-Smith

3 Ways Data is Changing The Role of the CMO

Apr 12, 2022

Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? ...
Data-driven Marketing Data Integration Marketing Analytics

Harriet Durnford-Smith

Does Data Have a Trust Problem?

Dec 9, 2021

Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and ...
Cookie Deprecation GDPR

Harriet Durnford-Smith

Why Cookie Deprecation is a Good Thing

Sep 15, 2021

Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved. ...