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Dayo Fordah

Marketing Campaign Naming Conventions Best Practices

Aug 22, 2025

If you're running advertising campaigns for a growing or large organization, inconsistent naming can be a major nuisance. It often becomes a structural bottleneck that slows ...
Marketing Technology Education What Is Marketing Analytics

Dayo Fordah

What is a Marketing Tag (and what are they used for)?

Aug 21, 2025

Marketing tags are the behind-the-scenes, but critical, technology that drives almost every action that modern marketers make. They’re rarely visible to end users, but ...
Marketing Technology Education How To and Best Practice Guides Marketing Analytics

Dayo Fordah

Tag Management: Best Practices for Marketers

Jul 28, 2022

Tags - those wonderful segments of code that give us so much. But, despite being so critical for collecting vital marketing data, too often marketing teams overlook the need ...