API DATA INTEGRATION

MEASURE EFFICIENCY OF YOUR CAMPAIGNS ON FACEBOOK ADS

Get the data from all your Facebook Ads into a centralized location and easily analyze performance of your marketing campaigns on this popular social network.

Facebook Ads API

WHAT ARE FACEBOOK ADS?

No other platform offers such precise targeting opportunities for its advertising products. The Facebook algorithm knows about an upcoming wedding, the desire to buy a new car or about a person’s worn-out sneakers, even before the user indicates any desire to buy new shoes online.

Therefore, Facebook Ads offer endless possibilities to target ads precisely to one’s target group, delivering a huge potential for successful marketing campaigns.

Precisely targeted ads perfectly matched to your target groups’ desire at favourable CPMs? Sounds like an El Dorado for marketers. However, millions of advertising companies are already competing against each other on the Facebook ad exchange. And that’s exactly the challenge: How do you set yourself up against the competition in the fight for a place in the user’s news feed?

Most advertisers have conceptualized complex and well-crafted campaign setups and optimization processes. A key factor to success, however, is to continuously monitor and base actions on KPIs (Key Performance Indicators).

These visualizations have been embedded directly from Adverity Insights

WHAT IS THE FACEBOOK ADS API?

In order to find out which creative, targeting and bidding option works best, continuous retrieval and analysis of datasets is inevitable. Facebook advertisers face infinite news and updates on social advertising every day. Manual downloading and processing of data should not be on their to-do list.

The Facebook Marketing API, combined with our ETL tool, will help. This API allows apps like Adverity to regularly retrieve pre-defined sets of data. By combining this functionality with the features of our platform, users are able to regularly monitor data in beautifully designed dashboards without any ongoing manual work.

Additionally, Adverity users are enabled to send Facebook Ads data to any desired destination, like Google Sheets, data visualization tools, SQL Databases, or data warehouses.

Facebook Ads and Adverity

This visualization has been embedded directly from Adverity Insights

WHAT ARE RELEVANT FACEBOOK ADS KPIs?

The Facebook family includes Instagram, Facebook Messenger, Whatsapp, the Audience Network and the Facebook platform itself. By combining all of these platforms, advertisers have enormous potential to reach a large number of users and thus potential customers.

Reaching a large number of users also means a great variety of data to look at. In recent years, Facebook has become a serious alternative to Google’s advertising products in terms of generating performance-based traffic. In addition to interacting with your customers on social media, campaigns can be optimized towards relevant business objectives. This means that data-driven decisions already dominate the daily lives of most social media managers.
Depending on the company’s set of goals, different metrics should be monitored on a regular basis.

Branding or top-of-the-funnel campaigns require having an eye on reach-KPIs, such as CPM (Cost per Mille), frequency (how often have I reached one user) or reach (Unique Impressions).

Campaigns that are optimized towards user engagement should be evaluated based on engagement metrics such as link click rate, view through rate (for videos) or post engagement rate.

Advertisers should also implement the Facebook Pixel on their website. This enables them to optimize their campaigns based on data, generated by the conversion pixel. Metrics, based on the Facebook Pixel include the cost per conversion, return on investment (for e-commerce stores) or other website engagement metrics.

BENEFITS OF USING THE FACEBOOK ADS API WITH ADVERITY

access to metrics

Get access to more than 75 metrics with several breakdown possibilities, such as attribution window or action type.

analyze performance

Analyze the performance of different segments, such as campaign objective, publisher platform or ad format across Facebook Ads accounts

facebook ads dashboards

Build dashboards based on Facebook ads data to compare the performance against ads on other advertising channels

Blend social advertising platforms

Blend Facebook data with data from several other social advertising platforms, such as LinkedIn, Youtube or Snapchat to get the complete picture of your social media ads

Integrate demographics data

All available dimensions can be queried and segmented by several breakdowns, such as age, gender, publisher platform, device or region.

target metrics

Use our ETL module to upload target metrics to regularly compare your actual metrics against your planned values

Adverity provides automatically screenshots of Facebook ads

WE AUTOMATICALLY SCREENSHOT YOUR FACEBOOK CREATIVES

The Adverity platform is also equipped with exclusive functionality that generates screenshots of your creatives.

We automatically screenshot your ads and host them as PNGs on our platform. Finally, users can add links to the hosted creatives to their databases.

Whether desktop or mobile ad, Facebook or Instagram, our platform allows you to create an extensive catalog of your creatives.

If users are visualizing datasets in the Adverity Insights module, analysts can seamlessly integrate links to ad creatives into their dashboards.

We’ve got hundreds of other connectors to other important marketing data sources

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