Improved Efficiency and Decision Making.

The Platform

Leveraging data is a key competence of today and tomorrow’s successful marketers. As your marketing data backbone, Adverity helps you with the most fundamental tasks. Namely, creating a clean data stack across your ecosystem. which you can then explore, analyse and visualise effortlessly.

Adverity DataTap

A powerful cloud-based ETL platform that connects all your marketing data sources. Adverity handles the data harmonisation and consolidation on-the-fly.

Connect all your marketing data in one central analytics platform


An extensive library of inbuilt connectors for all online and offline marketing data sources.

Produce a comprehensive data set from all your marketing and ecommerce tools

Transformation & Unification

Normalise, clean and merge data to produce a comprehensive dataset for your marketing activities.

Adverity Insights

Explore, analyse and visualise all your marketing and impact data in one place.

Analyse your marketing data with our powerful analytics and reporting platform

Data Exploration

All data can be shared, segmented and analysed via a single web interface. Without SQL or coding – accessible for everyone.

Produce compelling dashboards of your marketing activities

Reporting and Visualisation

Share dashboards, export reports in a variety of formats and capture insights with visualisations.

Streamline your analytics

Marketers are being inundated with data from an ever-increasing list of marketing tools. Fortunately, Adverity is here to help you wrangle all your marketing data.

Adverity is a web-based marketing reporting and analytics platform. As your marketing hub, all your data is available at your fingertips. It integrates data from all your online marketing, analytics and ecommerce tools, as well as offline data e.g. Excel spreadsheets. By having all data available within one central platform, you’re able to perform very granular analyses.

By collecting and normalising data, DataTap combines data from previously isolated channels. This allows you to explore new correlations and discover new insights into your marketing performance.

With customisable dashboards and visualisations, Adverity Insights provides a comprehensive overview of your performance. Automated reporting allows you to act quickly to optimise your return on advertising expenditure. Our analytics platform provides everything you need to take control of your marketing.

Add custom visualisations to shareable dashboard

A choice of hosting solutions

We understand it’s important to you where to process and store your data. That’s why we let you choose. You can either run Adverity on our highly scalable, reliable, fast and secure cloud infrastructure or deploy it on your own servers. We’re able to ship clean and harmonised data to any data warehouse or database.

ETL Tool: Cloud or On-Premise