Adverity or Funnel?
Which is best for your business?
Who should use Adverity?
Teams that want to extract a high level of granularity in their data.
Teams that want to ensure their data is of high quality.
Teams that need to go beyond basic data transformation.
Teams that want the ability to scale their data operations as they grow.
Who should use Funnel?
Teams that only require very surface data from their data sources without much granularity.
Teams that do not need to transform their data beyond standard Excel functions.
Teams that do not require their data to be of high quality before sharing with their destinations.
Teams that do not envisage they will need to scale or grow any time soon.
Features compared
Data connectors |
600+ |
500 |
|---|---|---|
Granularity-level |
Extremely high with enormous flexibility on what you fetch. |
Low to medium, |
Data transformation |
Powerful, customizable, and with our Enrichment CoPilot these can be performed with AI assistance. |
Basic. |
Data Quality |
Fully customizable monitoring features are available to ensure high-quality data |
None. |
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite |
Not really, making it very difficult for businesses that want to grow. |
Customer Insights |
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|---|---|---|
Spend Management |
||
Campaign Insights |
||
Product Direction (% positive) |
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Data granularity
While Funnel allows you to extract useful data from your data sources, there are limitations on what fields data can be extracted from.
Adverity on the other hand provides a much deeper level of granularity allowing you to go as detailed as you need into your data.
Advanced or basic ETL capability?
If you only need basic ETL capability then Funnel may be a good choice.
However, if you need to go beyond just basic ETL and apply more sophisticated transformations, monitor and ensure data quality with ease, and be able to access a wide range of data sources at a more professional level of granularity, Adverity may be the better option.
What about data transformation?
With Funnel, data transformation is largely limited to automating the sort of basic tasks that you typically are able to carry out in Excel.
Alternatively, Adverity provides a much more robust set of advanced and customizable transformation options that can cover almost any use case.
Lastly, with the option of using prebuilt templates and our Enrichment CoPilot providing AI assistance for complex transformations - users of any skill level can transform their data with ease.
Scalability
Funnel is a great tool for basic ETL but can be limiting for businesses that need to scale their data operations and is not considered to be enterprise-ready. Funnel requires users to spend a large amount of time manually building all the individual elements of their data pipeline.
Adverity meanwhile provides the functionality you’d expect from a fully capable solution, including multi-tiered workspaces, a management API, and smart naming conventions - features that are ideal for enterprise businesses or those that need to scale in the future.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
(Spoilers: We've done this before!)
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
