Adverity or Funnel?
Which is best for your business?
Who should use Adverity?
Teams that want to extract a high level of granularity in their data.
Teams that use more than just basic data sources.
Teams that need to go beyond basic data transformation.
Teams that want the ability to integrate, transform, and explore their data in the same platform.
Teams that want the ability to scale their data operations as they grow.
Who should use Funnel?
Teams that only require very surface data from their data sources without much granularity.
Teams that do not need to transform their data beyond standard Excel functions.
Teams that do not require data visualization or integrated analytics tools within their solution.
Teams that do not envisage they will need to scale or grow any time soon.
Features compared
Data connectors |
600+ |
500 |
|---|---|---|
Granularity-level |
Extremely high with enormous flexibility on what you fetch |
Low to medium |
Data transformation |
Advanced and customizable |
Basic |
Scalability |
Fully flexible integrated data platform means customers can grow operations as their business grows |
Not really, making it very difficult for businesses that want to grow |
Enterprise-ready? |
Yep! From the smallest to the biggest global businesses, we cater for all needs |
No |
Quality of Support |
||
|---|---|---|
Big Data Connectors |
||
Data Collection |
||
Real-Time Integration |
||
Campaign Insights |
||
Product Direction (% positive) |
||
Data granularity
While Funnel allows you to extract useful data from your data sources, there are limitations on what fields data can be extracted from.
Adverity on the other hand provides a much deeper level of granularity allowing you to go as detailed as you need into your data.
Advanced or basic ETL capability?
If you only need basic ETL capability then Funnel may be a good choice.
However, if you need to go beyond just basic ETL and apply more sophisticated transformations, monitor and ensure data quality with ease, and be able to access a wide range of data sources at a more professional level of granularity, Adverity may be the better option.
What about data transformation?
With Funnel, data transformation is largely limited to automating the sort of basic tasks that you typically are able to carry out in Excel.
Alternatively, Adverity provides a much more robust set of advanced and customizable transformation options that can cover almost any use case.
Data quality
While Adverity provides powerful tools for managing your data and monitoring for easy data quality control, Funnel does not provide any features along these lines.
However, if you have alternate means of ensuring data quality outside of your solution, or have enough time/resource to manually monitor your ingested data for issues, then this may not be a problem.
Scalability
Funnel is a great tool for basic ETL but can be limiting for businesses that need to scale their data operations and is not considered to be enterprise-ready.
Adverity meanwhile provides the functionality you’d expect from a fully capable solution, including a management API, advanced notifications, and smart naming conventions - features that are ideal for enterprise businesses or those that need to scale in the future.
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
