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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    Nov 16, 2021 1 PM

    Lily Johnson
    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
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    E-COMMERCE MARKETING ROI DATA-DRIVEN MARKETING
    How to Optimize Your eCommerce Plan for the Golden Quarter

    Oct 14, 2021 1 PM

    Lily Johnson
    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
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    MARKETING ANALYTICS DATA INTEGRATION E-COMMERCE MARKETING ROI MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021 12 PM

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns...
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    MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Is your retail business ready for the holiday season?

    Sep 22, 2021 2 PM

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021 12 PM

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Market Mix Modelling and how can it help with attribution?

    Aug 4, 2021 3 PM

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Market Mix Modeling (MMM) and how it can enable marketers to measure channel...
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    MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021 12 PM

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021 12 PM

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021 12 PM

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    MARKETING ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING AUGMENTED ANALYTICS ROI ADVISOR
    How Much Should You Budget For Marketing In H2 2021?

    May 11, 2021 1 PM

    Eleni Nicolaidis
    Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the death of third-party cookies having a huge...
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021 1 PM

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021 5 PM

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021 12 PM

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021 4 PM

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021 4 PM

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can...
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    BIG DATA ETL CLEAN DATA STACK DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    7 Building Blocks of Good Data Governance

    Feb 23, 2021 4 PM

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    DATA EXPLORATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    5 Predictions for eCommerce in 2021

    Jan 13, 2021 12 PM

    Craig Bryant
    Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020 4 PM

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020 4 PM

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator ...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020 10 AM

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020 2 PM

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020 2 PM

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020 1 PM

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    MARKETING ANALYTICS CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020 10 AM

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    10 Most Important Google Ads Metrics

    Jun 24, 2020 8 AM

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020 4 PM

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020 1 PM

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020 8 AM

    Vladimir Ceric
    The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

    Aug 21, 2019 8 AM

    Christoph Bodenstein
    Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually decreases as time progresses? 
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    BIG DATA MARKETING DATA MARKETING ROI
    Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

    Oct 25, 2018 11 AM

    Nico Carstensen
    Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
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    MARKETING ROI MARKETING TECHNOLOGY CASE STUDY
    Fashionette Case Study: Automated Data Integration in the Online Retail Industry

    Jun 25, 2018 2 PM

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company,...
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    DATA ANALYTICS MARKETING ROI
    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    Apr 30, 2018 3 PM

    Neil Claydon
    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a...
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    DATA ANALYTICS E-COMMERCE MARKETING ROI
    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    Apr 13, 2018 12 PM

    Eugen Knippel
    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...
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    MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018 1 PM

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...
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    MARKETING ANALYTICS MARKETING ROI KPI & METRICS
    12 Important KPIs Every Marketer Should Be Measuring

    Nov 6, 2017 9 AM

    Eugen Knippel
    Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that is transformed into insights, and insights that...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017 8 AM

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI
    How Marketing Analytics Can Help You Achieve Your Business Goals

    Aug 14, 2017 1 PM

    Eugen Knippel
    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything...