Marketing Analytics Blog | Adverity | Marketing ROI

Marketing ROI Cookie Deprecation Data Foundations

Mark Debenham

Marketing Mix Modeling Fireside Chat with Labelium: Key Takeaways

Feb 6, 2025
Marketing ROI Data-driven Marketing Marketing Analytics

Irina Prevalova

How To Get The Most Out Of A Marketing Analytics Platform

Apr 2, 2024
Marketing ROI Education What Is Marketer

Ben Brookes

What is Ad Viewability?

Aug 24, 2022
Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Tom Rennell

5 Basic Marketing Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Lily Johnson

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021
Marketing ROI Data-driven Marketing Education How To and Best Practice Guides eCommerce

Lily Johnson

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Oct 6, 2021
Marketing ROI Education Analytical Maturity How To and Best Practice Guides Marketing Analytics

Adverity

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021
Marketing ROI Data-driven Marketing Education Cookie Deprecation What Is Marketing Analytics

Tom Rennell

What is Marketing Mix Modeling (and how can it help with attribution)?

Aug 4, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Education How To and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

Eleni Nicolaidis

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Data Gathering

Joseph Danter

The Top 5 Marketing KPIs You Need to Start Tracking in H2

May 19, 2021
Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics

Eleni Nicolaidis

How Much Should You Budget For Marketing In H2 2021?

May 11, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Tom Rennell

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Mar 18, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

John Ball

4 Things We Hear Agencies are Struggling With

Mar 4, 2021
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

Marija Traut

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

Adverity

7 Building Blocks of Good Data Governance

Feb 23, 2021
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Adverity

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Adverity

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Oct 28, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Data Gathering

Vladimir Ceric

Facebook Shortens the Default Attribution Window. What Happens Now?

Oct 1, 2020
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Vladimir Ceric

10 Most Important Google Ads Metrics

Jun 24, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020
Marketing ROI CMO Data Visualization

Adverity

Marketers in the Unknown: Where We Are and How to Move Further?

Apr 24, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

5 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020
Marketing ROI Marketing Technology Case Study

Eugen Knippel

Fashionette Case Study: Automated Data Integration Solution

Jun 25, 2018
Marketing ROI Marketing Analytics

Neil Claydon

'Marketing ROI: Connecting the Dots with Data' at DMWF London 2018

Apr 30, 2018
Marketing ROI eCommerce Marketing Analytics

Eugen Knippel

How eCommerce Brands Can Reduce Customer Acquisition Cost with Data

Apr 13, 2018
Marketing ROI Data-driven Marketing CMO Marketing Analytics

Eugen Knippel

Want To Make Your CEO Happy? Get Your ROI Measurement Up To Speed

Feb 12, 2018
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

Eugen Knippel

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017