Marketing Analytics Blog | Adverity

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Marketing ROI What is Marketer

What is Ad Viewability?

Aug 24, 2022

Ben Brookes

Viewability is the ability for an advert to be seen by a human. So, as you can imagine it’s pretty important for marketers. If your ad isn’t being...

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Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

5 Basic Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022

Adverity

Staying on top of events for marketers nowadays means they need to closely monitor a constantly growing number of platforms. But how can you identify...

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Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics

Programmatic 2022 and The Question: How Effective is My Advertising?

May 12, 2022

Daniel Fröhlacher

With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure...

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Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021

Lily Johnson

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and...

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Marketing ROI Data-driven Marketing Marketing Analytics

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021

Lily Johnson

In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting...

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Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021

Lily Johnson

From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your...

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Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Top 5 tips to get the most out of your marketing campaigns in the holiday season

Oct 6, 2021

Amy Mills

Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are...

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Marketing ROI Data-driven Marketing Education eCommerce Marketing Analytics

Is your retail business ready for the holiday season?

Sep 22, 2021

Amy Mills

The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few...

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Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021

Adverity

Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to...

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Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics

What is Marketing Mix Modeling (and how can it help with marketing attribution)?

Aug 4, 2021

Tom Rennell

Marketing Mix Modeling is often touted as a potential solution to the increasing difficulty of multi-touch attribution. But what is it and how does...

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Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics

Our Top Marketing Tools for 2021 and Beyond

Jun 22, 2021

Andrea Buforn

If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way.

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021

Eleni Nicolaidis

Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only...

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Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics

The Top 5 Marketing KPIs You Need to Start Tracking in H2

May 19, 2021

Joseph Danter

Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts...

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Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics

How Much Should You Budget For Marketing In H2 2021?

May 11, 2021

Eleni Nicolaidis

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the...

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Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics

What is Multi-Touch Attribution and why do third-party cookies matter?

Apr 13, 2021

Tom Rennell

At the moment everybody seems to be talking about the death of third-party cookies and multi-touch attribution. But what is attribution modeling and...

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Marketing ROI Data-driven Marketing Marketing Analytics

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Mar 18, 2021

Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your...

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Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021

Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution...

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Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

4 Things We Hear Agencies are Struggling With

Mar 4, 2021

John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,...

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Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021

Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut...

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Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack

7 Building Blocks of Good Data Governance

Feb 23, 2021

Adverity

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we...

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Marketing ROI Data-driven Marketing Marketing Analytics

5 Predictions for eCommerce in 2021

Jan 13, 2021

Craig Bryant

Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions...

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics

How to Embrace the Power of Proactive Analytics

Nov 26, 2020

Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a...

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Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on...

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Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Oct 28, 2020

Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers....

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Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization

Facebook Shortens the Default Attribution Window. What Happens Now?

Oct 1, 2020

Vladimir Ceric

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing...

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Big Data Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

4 Ways You Can Use Big Data to Improve Your Marketing

Aug 26, 2020

Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a...

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Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics

7 Ways How Augmented Analytics Tools Can Help Marketing

Aug 13, 2020

Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and...

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Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Getting the Naming Conventions Right, with the Help of AI

Jul 2, 2020

Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get...

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Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

10 Most Important Google Ads Metrics

Jun 24, 2020

Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By...

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Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up...

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Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020

Adverity

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use...

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Marketing ROI CMO Data Visualization

Marketers in the Unknown: Where We Are and How to Move Further?

Apr 24, 2020

Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19....

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Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

8 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020

Vladimir Ceric

The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming...

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Marketing ROI KPIs and Metrics Data-driven Marketing

Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

Aug 21, 2019

Christoph Bodenstein

Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually...

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Big Data Marketing ROI Data-driven Marketing

What’s Stopping You from Using Big Data to Increase Advertising ROI?

Oct 25, 2018

Nico Carstensen

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?...

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Marketing ROI Marketing Technology Case Study

Fashionette Case Study: Automated Data Integration Solution

Jun 25, 2018

Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. ...

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Marketing ROI Marketing Analytics

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

Apr 30, 2018

Neil Claydon

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the...

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Marketing ROI eCommerce Marketing Analytics

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data

Apr 13, 2018

Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely,...

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Marketing ROI Data-driven Marketing CMO Marketing Analytics

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

Feb 12, 2018

Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while...

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Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017

Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There are gigabytes of data coming your way every single day - data that...

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Marketing ROI Data Visualization Marketing Analytics

Why It’s Time to Stop Worrying About Your Marketing Reports

Oct 24, 2017

Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an...

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Marketing ROI Data-driven Marketing Marketing Analytics

How Marketing Analytics Can Help You Achieve Your Business Goals

Aug 14, 2017

Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may...

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What is Ad Viewability?

5 Basic Data Sources Every Marketer Needs to Monitor Daily

Programmatic 2022 and The Question: How Effective is My Advertising?

Top 3 Data Challenges Facing the C-Suite in 2021

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

How to Optimize Your eCommerce Plan for the Golden Quarter

Top 5 tips to get the most out of your marketing campaigns in the holiday season

Is your retail business ready for the holiday season?

Top 3 barriers to insights-driven marketing (and how to overcome them)

What is Marketing Mix Modeling (and how can it help with marketing attribution)?

Our Top Marketing Tools for 2021 and Beyond

How to Enrich Your Marketing Dashboards with Proactive Insights

The Top 5 Marketing KPIs You Need to Start Tracking in H2

How Much Should You Budget For Marketing In H2 2021?

What is Multi-Touch Attribution and why do third-party cookies matter?

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

4 Things We Hear Agencies are Struggling With

5 Key Post-COVID Learnings for Automotive Marketers

7 Building Blocks of Good Data Governance

5 Predictions for eCommerce in 2021

How to Embrace the Power of Proactive Analytics

How to Get Ahead of the Competition with Data and Analytics

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Facebook Shortens the Default Attribution Window. What Happens Now?

4 Ways You Can Use Big Data to Improve Your Marketing

7 Ways How Augmented Analytics Tools Can Help Marketing

Getting the Naming Conventions Right, with the Help of AI

10 Most Important Google Ads Metrics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

What’s What on TikTok - A Basic Guide for Marketers

Marketers in the Unknown: Where We Are and How to Move Further?

8 Key Metrics for Your Performance Marketing Reports

Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

What’s Stopping You from Using Big Data to Increase Advertising ROI?

Fashionette Case Study: Automated Data Integration Solution

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

12 Important KPIs Every Marketer Should Be Measuring

Why It’s Time to Stop Worrying About Your Marketing Reports

How Marketing Analytics Can Help You Achieve Your Business Goals