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Data Governance vs. Data Compliance: Understanding the Real Differences

Nov 13, 2025

In today’s data-driven organizations, few topics spark more confusion, or more debate, than data governance and data compliance. These two concepts are often used ...
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Marketing Predictions for 2025: The Future Is Here

Jan 3, 2025

Well, that’s a wrap—2024 is winding down, and let’s be honest, it’s been a year full of challenges and surprises. At the start of the year, like clockwork, we shared our ...
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What is a Clean Room for Data and Why Should Marketers Care?

Jun 22, 2023

Since the death of third-party cookies was announced a couple of years ago, it is no secret that marketers have been struggling to deliver value to their customers and within ...
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What is GDPR and Why is it Important? — A Guide for Marketers

Jun 23, 2022

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many ...
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2022: Data Privacy Updates

Jan 19, 2022

Nearly four years since the GDPR was passed and no marketer has been left unscathed by the endless parade of data privacy quizzes and refreshers. But beyond that, the impact ...
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Why Cookie Deprecation is a Good Thing

Sep 15, 2021

Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved. ...
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The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and ...
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What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away ...