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What is GDPR and Why is it Important? — A Guide for Marketers

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many changes to data...

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    2022: Data Privacy Updates

    Jan 19, 2022

    Tom Rennell
    Nearly four years since the GDPR was passed and no marketer has been left unscathed by the endless parade of data privacy quizzes and refreshers. But beyond that, the impact of GDPR has been hard to...
    Marketing Technology Data-driven Marketing GDPR
    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    Oct 19, 2021

    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
    Cookie Deprecation GDPR
    Why Cookie Deprecation is a Good Thing

    Sep 15, 2021

    Harriet Durnford-Smith
    Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved.
    Big Data Data-driven Marketing GDPR Marketing Analytics
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
    Big Data Education Cookie Deprecation What is GDPR
    What is Data Privacy (and why is it important to marketers)?

    May 9, 2018

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...