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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020 3 PM

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
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    BIG DATA GDPR
    Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

    May 9, 2018 7 AM

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make...