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What’s Stopping CMOs Getting Value From Their Marketing Data?

The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is going to continue to evolve...

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    Data-driven Marketing CMO Marketing Analytics
    3 Ways Data is Changing The Role of the CMO

    Apr 12, 2022

    Harriet Durnford-Smith
    Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? Which regions should I...
    Marketing Technology Data Integration CMO Data Visualization Marketing Analytics
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
    Marketing Technology Data Integration CMO Marketing Analytics
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
    Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
    Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
    Customer Experience Marketing Technology Data-driven Marketing CMO
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020

    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
    Marketing ROI CMO Data Visualization
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020

    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
    Big Data CMO Marketing Analytics
    Is the Chief Data Officer the New CMO?

    Apr 18, 2018

    Eugen Knippel
    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
    Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

    Mar 6, 2018

    Neil Claydon
    In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter...
    Marketing ROI Data-driven Marketing CMO Marketing Analytics
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...