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ROI Advisor

The new standard for marketing measurement that provides actionable insights for effective budget allocation

  • Identify the best performing marketing channels without cookies
  • Understand how to allocate your budget for the best return
  • Get actionable recommendations on a continuous basis that help you improve your ROAS
  • Out-of-the-box solution - just click and discover the full value of your marketing investments.
  • Get up and running with just a few clicks for a fast time to value.

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What can I do with ROI Advisor?

Follow budget recommendations and maximize your ROI

Easily identify on which channel you need to invest more or less per marketing channel and follow actionable recommendations for an optimal budget spent, saving time and improving your ROAS.

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Work out which of your paid channels is worth more investment

For example, you can compare the performance of different ads channels and use this information to adjust your budget allocation to the channel with the best performance.

Demonstrate a direct contribution to overall company revenue

For example, by connecting channel performance to revenue, you can provide a direct link between your team’s marketing activities and the overall performance of the business.


Identify which channels are the fastest to revenue

For example, thanks to our Investment Lag Effect chart, you can compare how long it takes for different channels to turn investment into revenue and then invest in the fastest to realise quick ROI.

Track how much revenue your last campaign delivered

See how much a specific campaign contributed to the overall revenue. ROI Advisor allows you to easily see if your last investment delivered the expected results.



How does it work?

We use machine learning (Bayesian model) to draw statistical relationships between investments and revenue on a channel level. The model is able to tell which component of investment led to which amount of revenue in return.

How much data is required for the modeling?

We require a minimum of 2 years of marketing and sales data to deliver reliable results. However, the more data the model has, the better the results will be.

How much involvement is needed from my internal teams?

We work with your internal team at the beginning to make sure to integrate all necessary marketing and sales data. From that moment on, everything from data ingestion to modeling is fully automated.

What is the difference to attribution modeling?

ROI Advisor can be seen as an attribution modeling on a channel-level. However, there is no dependence on cookies. This makes ROI advisor a future-proof solution that is fully compliant with all customer privacy measures.

How long does it take to go live?

For our existing customers, the process can take up to 1- 2 weeks. For a new customer, the onboarding and implementation usually take 1-2 months.

Want to see the future of marketing measurement?

Book a demo