Be proactiveDiscover hidden trends, anomalies, and opportunities
Drive growthOptimize ROI across all marketing campaigns
Outperform competitorsSee further than just point-in-time performance
Monitor and analyze cross-channel performance to establish and optimize ROI on all your marketing spend – all without the need for third-party cookies!
Receive early alerts whenever the system detects an anomaly in crucial metrics and eliminate problems before they impact budget and campaign performance.
Identify and act upon emerging trends, such as market changes or unexpected user behavior, to create campaigns that have a significant impact on business growth.
Get detailed insights into the most effective segments as a campaign is executed so you can adapt the initial targeting or completely redefine it.
Budget shift suggestions
Identify campaigns that are performing best or are being restricted by budget and receive suggestions on how to adjust budget spend to achieve the best ROI.
Ensure your budget is used to its full potential by creating a complete overview of your actual budget spend and forecast position by the end of the period.
What our clients say...
"By using the Channel Mix Optimization feature in Adverity, we were able to maximize the efficiency of our client’s budget spend, resulting in a significant CTR uplift for their campaigns."
VP Data and Technology, iProspect Canada
"With Adverity, we were finally able to transition to generating the level of analysis that offers more value to our stakeholders and strengthens our marketing strategies and decisions."
Digital Marketing & Performance Data Analyst, Vodafone Italy
The Impact of Artificial Intelligence in MarketingEBOOK
Understand what AI in marketing is, learn how artificial intelligence impacts digital marketing, and find out whether you should feel threatened by it at all.
The Difference Between AI and Predictive AnalyticsBLOG
Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis techniques, like predictive analytics.
5 Ways How AI-Enabled Marketing Drives Business GrowthEBOOK
Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.