SaaS marketers. News flash: you’re not in the apps game. Your software engineers might be, but not you. No, you’re in the people game. But people are complex. Their preferences, backgrounds, habits and behavior all vary massively. You need clear insights that enable you to understand your customers better. Advanced marketing analytics can provide these.
Meet your new friends: Data integration. Data visualization. And Augmented Analytics. They have the power to make you into a world-class marketer. The secret is to develop a sophisticated reporting dashboard based on these technologies. A dashboard that drives your actions by unifying, then intelligently analyzing a wide variety of data sources. And not just marketing ones. The result: better ROI, higher revenues, successful campaigns, and a superior customer experience.