About the session

Digital marketing has always been fast paced and among the industries at the forefront of embracing digital transformation. But recent world events have caused a disruption, forcing marketers to fast-track approaches to securing, measuring and applying data to meet the accelerated demand for granular customer insight on a moment-to-moment basis

Brands are in uncharted waters as customers are now drastically changing their expectations and buying behaviors in a way the marketing industry has never seen before - even teams fully embracing digital have found themselves shell shocked. Marketing teams must be agile to ever-changing priorities and able to reset and react with little guidance.

Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO Alexander Igelsböck will be joined by guest speaker, Forrester Senior Analyst, Tina Moffett, who will provide insights into:

• Trends in marketing operations and strategy in an evolving economic and customer behavior environment.
• Best practices to upgrade your core marketing functions - data, technology, people, and processes - to meet customer demands.
• Key recommendations on what marketers can do to align with changing customer demands.