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    E-COMMERCE
    How to use shopify data to level up your eCommerce analytics

    Sep 2, 2021 5 PM

    Adverity
    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021 12 PM

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    DATA-DRIVEN MARKETING
    Cars, COVID, and Cookies: How is automotive marketing changing?

    Aug 26, 2021 2 PM

    Adverity
    From cars to COVID to cookies, guest speakers Alex Holt (Cars.com) and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how the world of digital marketing in the automotive...
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    ADVERITY
    Top time-saving tools you need to boost productivity today

    Aug 24, 2021 12 PM

    Adverity
    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.
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    How to handle a perfect storm of COVID and cookies

    Aug 12, 2021 3 PM

    Adverity
    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    How to build an insights-driven culture in your business

    Aug 10, 2021 1 PM

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    MARKETING ANALYTICS MARKETING DATA ADVERITY MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Market Mix Modelling and how can it help with attribution?

    Aug 4, 2021 3 PM

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Market Mix Modeling (MMM) and how it can enable marketers to measure channel...
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    What does ‘being insights-driven’ mean?

    Jul 28, 2021 11 AM

    Adverity
    Before realizing why being insights-driven is important for companies of all sizes, we need to understand what does an organization need to have in order to become (and remain) insights-driven....
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why is being insights-driven crucial for business success?

    Jul 20, 2021 2 PM

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your...
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    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    Anywhere Operations - the Way to Future-Proof Your Marketing

    Jun 9, 2021 2 PM

    Adverity
    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
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    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021 12 PM

    Adverity
    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
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    MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021 2 PM

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021 9 AM

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021 1 PM

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    BIG DATA ETL CLEAN DATA STACK DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    7 Building Blocks of Good Data Governance

    Feb 23, 2021 4 PM

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    ETL ADVERITY CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA WAREHOUSE DATA-DRIVEN MARKETING
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021 9 AM

    Adverity
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
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    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021 11 AM

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020 4 PM

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020 4 PM

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator ...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020 10 AM

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020 10 AM

    Adverity
    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
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    MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020 2 PM

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020 12 PM

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020 10 AM

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
  •  
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020 12 PM

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. ...
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    MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020 11 AM

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges...
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    MARKETING ANALYTICS BIG DATA ADVERITY DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020 11 AM

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
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    ADVERITY CUSTOMER EXPERIENCE
    Why G2 Reviews Are Important to Us

    Jul 6, 2020 9 AM

    Adverity
    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology...
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    MARKETING ANALYTICS ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020 10 AM

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate...
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    MARKETING ANALYTICS BIG DATA ADVERITY DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020 2 PM

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020 4 PM

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020 3 PM

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We...
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    ADVERITY MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020 1 PM

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...