At a glance

  • Fivetran is a very simple tool for quickly extracting data from specific data sources into a table or spreadsheet helping businesses save time and money on some of their basic data operations. However, the number of data sources you can connect is limited and while data extraction is easy-to-use, even simple data transformations require SQL coding meaning they get very complicated, very quickly.

  • Adverity provides a much more sophisticated integrated data platform with not only a wider collection of data connectors, but also a range of pre-built data transformations and enrichment options without the need to code. There is also an option to perform custom powerful data transformations with multi-tiered and complex executions.

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Who should use Adverity?

  • Teams that want a simple no-code option to easily transform and enrich their data.
  • Teams that also want the flexibility to code their own custom transformations.
  • Teams that need to go beyond basic data sources and/or need specialized marketing data sources.
  • Teams that also want the ability to explore their data in the same solution and/or utilize additional analytics options.
  • Teams that need to seamlessly send their data to Looker Studio.

 

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Who should use Fivetran?

  • Teams that want a simple way to extract data from basic data sources and put them into a table.
  • Teams that have a high level of SQL expertise or who otherwise don’t need to transform their data.
  • Teams that don’t want data visualization or integrated analytics tools within their solution.
  • Teams that are happy with minimal support.
  • Teams that don’t need to seamlessly send their data to Looker Studio.

 

Features compared

Adverity logo fivetran-logo
Adverity logo fivetran-favicon
Connectors

600+

150+

Data transformation

Easy to use prebuilt transformations plus the option to code your own

Requires SQL coding

Data exploration

Yes

No

Destinations

16 pre-built plus custom options

11 (does not include Looker Studio)

Support

Yes (scores 93% on G2)

Yes (scores 79% on G2)

Don’t just take our word for it!

See how G2 users compare Fivetran and Adverity below. Or check it out for yourself on G2’s website!

Check it out on G2!

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Adverity logo fivetran-logo
Adverity logo fivetran-favicon
Quality of support

9.3

7.9

Data Transformations

8.8

7.3

Customization

8.7

6.6

Breadth of Connectors

9.1

8.7

Workflow Automation

8.4

7.2

Product Direction (% positive)

9.3

7.9

*Source: G2.com April 2023

Adverity vs Fivetran - in depth

Connectors

With only around 160+ native connectors, Fivetran users are highly limited in where they can extract data from with some very standard native connectors unavailable to them including Moz, SemRush, and Google Trends.

Adverity has more than 600 connectors with a strong focus on marketing data sources. With the option to also use various ‘universal connectors’ you can connect to almost any data source you need.

Connectors - Adverity vs Fivetran
Adverity-Data-Transformations

No-code/low-code?

In Fivetran, all data transformations are SQL-based which means, unless your team is experienced in SQL, additional resources are required to perform even basic data transformations.

Meanwhile, Adverity provides a range of pre-built yet powerful data transformations that cover a range of use cases from Smart Naming Conventions and Currency Conversion to the easy-to-use Match and Map or Join Datastreams functions. With Instant Schema Mapping, you can even harmonize your data as it’s fetched with in-built suggestions and robust governance controls, plus the option to build your own custom transformations for skilled coders giving you the best of both worlds.

Data Exploration

You cannot explore ingested data within Fivetran either in table form or through visualizations.

Adverity offers data exploration options meaning you can instantly check and review your data even before you send it to its final destination. 

Adverity-Explore-Visualization
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Destinations

It’s always important to have the flexibility to send your data where you need it. Fivetran offers 11 native destinations you can send your ingested data but it is worth noting this does not include common destinations such as Looker Studio.

With Adverity, you not only have the ability to visualize your data directly in the platform, you can also send it pretty much anywhere you want, either with one of our pre-built destination connectors or via a custom-built connector. 

In summary

Fivetran is a very simple tool for quickly extracting data from specific data sources into a table or spreadsheet helping businesses save time and money on some of their basic data operations.

However, the number of data sources you can connect is limited and while data extraction is easy-to-use, even simple data transformations require SQL coding meaning they get very complicated, very quickly.

Adverity provides a much more sophisticated integrated data platform with not only a wider collection of data connectors, but also a range of pre-built data transformations and enrichment options without the need to code. There is also an option to perform custom powerful data transformations with multi-tiered and complex executions.

Need to migrate from an existing tool?

Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your agency. 

(Spoilers: We've done this before!)

Migrate to Adverity

They said it, not us!

"[Fivetran has] extremely opaque billing practices. Our bill shot up about 5x month over month with no notice because of very loose usage of "free historical syncs."
- Onur S., CTO
"I have been using Fivetran for three months now and have been through three Account Managers. My current manager tricked me into an annual contract by promising me discounts which were never applied."
- Jabob N., Senior Data Engineer
"[Fivetran] is ridiculously slow for the price I pay. I cannot do anything in real-time for now."
- Amey D.

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