E-commerce success lies in harnessing the power of big data to make smart decisions and acquire customers at the lowest possible cost. To achieve that, you’ll need 100% transparency and accuracy in your data supply chain, as well as software that permits extensive exploration of your data.

Snapshot of the benefits

  • Automated real-time data integration from all sources enable users to quickly produce high-quality marketing and sales performance reports.
  • Improved marketing performance and advertising efficiency.
  • Expect huge efficiency gains and reduced demands on IT and marketing departments through professional data management.
  • Freeing up team resources means your company can better focus its resources on generating actionable insights to improve marketing and sales performance.
  • Shared customised dashboards featuring your company’s branding with different users and departments.

  • With all your data under one central hub, there’s no need to switch between accounts and platforms to get access to all your data.
  • Empower your company to make fast data-driven decisions thanks to complete data democratisation.
  • Set specific access rights to manage what each user is able to access, view, share or download.
  • Our Client Success team will always be on-hand to provide you with a straightforward onboarding process, comprehensive product training and attentive customer support.

Automated data integration and harmonisation

We provide native connectors for hundreds of data sources so you can effortlessly integrate data from all your company’s media, marketing and e-commerce platforms, as well as offline store data, logistics data, affiliate referrals and more! If there’s a data connector you require that we currently do not provide, we’ll make sure it is available for you to use when you sign up.

Adverity’s powerful data integration platform can process all data formats from all sources. Equipped with advanced transformation capabilities, Adverity can provide a consistent data structure by harmonising the formats of previously siloed datasets. By standardising your datasets, you can perform cross-channel analyses and prevent blind spots resulting from missing or inconsistent data formats.

Users can create multi-level KPIs combining multiple target audiences or data segments as a single metric or dimension.

Only with high-quality data at your disposal can you gain an improved understanding of your target audience and uncover unprecedented insights that will drive conversions and lower your customer acquisition cost (CAC).

Automated integration of all your data
Add visualisations to custom dashboards

Demonstrate your marketing prowess with custom visualisations and dashboards

Adverity Insights users can create shareable visualisations and dashboards to illustrate how their marketing activities have translated into results. There’s no limit to the number of dashboards users can produce or how many visualisations can be embedded. What’s more, users can automate the creation of new dashboards for more efficient internal reporting.

The visualisations and widgets used in your dashboards can either display historical data or update automatically when new data becomes available. Moreover, dashboards and charts can be easily customised, meaning you can easily apply your company’s branding and corporate identity.

Build a brand that’s loved by its customers

Adverity is a powerful tool for tracking how your brand is being perceived by existing and potential customers. Integrate data from a wide range of company review websites, social listening platforms, consumer surveys, search engines and more. Generate unprecedented insights to help refine the messages pursued by your marketing, sales and customer service departments to better resonate with your target audiences.

Build a brand that is loved by its customers

The advantages of having a specialised platform like Adverity quickly became clear: we were immediately convinced by the professional API management and the optimised data quality.

Maximilian H. Nierhoff, Head of Marketing Technology

Still not convinced? Read what our clients have to say about us over at

Keep tabs on all your ongoing campaigns

Adverity’s campaign monitoring centre provides the perfect snapshot of all your paid marketing activities. Assess how your advertising campaigns are performing against pre-defined benchmarks to quickly identify which campaigns are performing well and those that require further optimisation.

With all your campaign data under one roof, you’re never out of the loop. Adverity provides a continual stream of highly granular data – empowering users to react quickly to emerging developments and make smarter marketing decisions. Optimising your return on advertising expenditure has never been so easy.

Continually optimise all your campaigns
Smartly adjust your marketing budgets to improve your ROI

Adjust your marketing budget to improve ROI

With automated data integration, you can carefully monitor all your ongoing campaigns with a continual stream of real-time data. By integrating all your advertising and revenue data, you can easily identify which campaigns are performing above and below expectations according to predefined benchmarks and goals. This allows you to reallocate your budget to take advantage of campaigns that are performing strongly and identify those that require further optimisation.

Adverity is a highly interactive data exploration and reporting platform, which empowers you to make smarter business decisions based on high-quality data. Start improving your return on investment and lower that all-important customer acquisition cost!

Just a few of our happy clients…

We’re trusted by some of the largest e-commerce companies on the planet.

All-in-one marketing analytics platform for next generation e-commerce company

Convert more website visitors into customers


Recognise new opportunities to optimise campaigns and improve conversion rates through in-depth analysis of user behaviour.

A single source of truth for your marketing data


With all employees using from the same datasets, your company will benefit from major improvements to internal communication and analytical capabilities.

Set user access rights


Carefully manage what each employee is able to access, view, share or access by setting user-specific access rights that correspond to your organisation’s structure.

Easy-to-use drag and drop interface


Adverity Insights is an easy-to-use platform that does not require any coding knowledge. Users can click – not code – their way to compelling marketing insights within seconds.

Hundreds of prebuilt data connectors


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Reducing Customer Acquisition Cost with Data

Maintain a profitable e-commerce business with our whitepaper. Full of inspiration, tips & actionable insights to step up your marketing game.

Download case study

Adverity Product Brochure

Want to learn more about our product line? Get the lowdown on the #1 platform for marketing analytics and visualisation with our product brochure.

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Brand Safety and the Future of Responsible Advertising

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Automated Data Integration for the Online Retail Industry

Adverity boosted Fashionette’s efficiency. Read to know how we did it. Download the case study here to find out!

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