Automated data integration and harmonisation
We provide native connectors for hundreds of data sources so you can effortlessly integrate data from all your company’s media, marketing and e-commerce platforms, as well as offline store data, logistics data, affiliate referrals and more! If there’s a data connector you require that we currently do not provide, we’ll make sure it is available for you to use when you sign up.
Adverity’s powerful data integration platform can process all data formats from all sources. Equipped with advanced transformation capabilities, Adverity can provide a consistent data structure by harmonising the formats of previously siloed datasets. By standardising your datasets, you can perform cross-channel analyses and prevent blind spots resulting from missing or inconsistent data formats.
Users can create multi-level KPIs combining multiple target audiences or data segments as a single metric or dimension.
Only with high-quality data at your disposal can you gain an improved understanding of your target audience and uncover unprecedented insights that will drive conversions and lower your customer acquisition cost (CAC).