Automated data integration and harmonization
We provide native connectors for hundreds of data sources so you can integrate data from all your company’s media. This includes marketing and e-commerce platforms, offline stored data, logistics data, affiliate referrals and more! If there’s a data connector that we currently do not have, we’ll make sure that it is available for you to use when you sign up.
Adverity’s data integration platform can process all data formats from all sources. Equipped with advanced transformation capabilities, Adverity can provide a consistent data structure by harmonizing the formats of past siloed datasets. By standardizing your datasets, you can perform cross-channel analyses. This can prevent blind spots resulting from missing or inconsistent data formats.
Users can create multi-level KPIs. Combine many target audiences or data segments as a single metric or dimension.
Only with high-quality data can you gain an improved understanding of your target audience and uncover new insights. This will drive conversions and lower your customer acquisition cost (CAC).