SOLUTIONS

Ecommerce analytics tool

Ecommerce analytics success lies in harnessing the power of big data to make smart decisions and get customers at the lowest possible cost. To achieve that, you’ll need 100% transparency and accuracy in your data supply chain. You’ll also need software that permits extensive exploration of your data. Our ecommerce analytics tool could be your solution.

Snapshot of the benefits

  • Automated real-time data integration. This enables users to produce high-quality marketing and sales performance reports faster.
  • Improved marketing performance and advertising efficiency.
  • Pro data management boosts efficiency and reduces demand on IT and marketing departments.
  • Freeing team resources enables your company to focus resources on generating usable insights. This will skyrocket your marketing and sales performance.
  • Shared customized dashboards featuring your company’s branding with different users and departments.

  • With all your data under one central hub, there’s no need to switch between platforms to get access to all your data.
  • Empower your company to make fast data-driven decisions thanks to complete data democratization.
  • Set specific access rights to manage what each user is able to access, view, share or download.
  • Our Client Success team will always be on-hand. They will provide you with a straightforward on-boarding process. This includes comprehensive product training and attentive customer support.

Automated data integration and harmonization

We provide native connectors for hundreds of data sources so you can integrate data from all your company’s media. This includes marketing and e-commerce platforms, offline stored data, logistics data, affiliate referrals and more! If there’s a data connector that we currently do not have, we’ll make sure that it is available for you to use when you sign up.

Adverity’s data integration platform can process all data formats from all sources. Equipped with advanced transformation capabilities, Adverity can provide a consistent data structure by harmonizing the formats of past siloed datasets. By standardizing your datasets, you can perform cross-channel analyses. This can prevent blind spots resulting from missing or inconsistent data formats.

Users can create multi-level KPIs. Combine many target audiences or data segments as a single metric or dimension.

Only with high-quality data can you gain an improved understanding of your target audience and uncover new insights. This will drive conversions and lower your customer acquisition cost (CAC).

Automated integration of all your data
Add visualisations to custom dashboards

SHOW YOUR MARKETING PROWESS WITH CUSTOM VISUALISATIONS AND DASHBOARDS

Adverity Insights users can create shareable visualisations and dashboards. This can help them illustrate how their marketing activities have translated into results. There’s no limit to the number of dashboards or visualisations that users can produce and embed. Users can also automate the creation of new dashboards, optimising internal reporting.

The visualisations and widgets used in your dashboards can either display past data or auto-update when new data arrives. Moreover, customising dashboards and charts is easy. This meaning you can apply your company’s branding and corporate identity.

BUILD A BRAND THAT’S LOVED BY ITS CUSTOMERS

Adverity is a powerful ecommerce analytics tool for tracking how your brand is being perceived by existing and potential customers. Collect data from a wide range of company review websites, social platforms, consumer surveys, search engines and more. Generate unprecedented insights to help clarify the messages pursued by your marketing, sales and customer service departments. This will help to better resonate with your target audiences.

Build a brand that is loved by its customers

The advantages of having a specialised platform like Adverity quickly became clear: we were immediately convinced by the professional API management and the optimised data quality.

Maximilian H. Nierhoff, Head of Marketing Technology

fashionette logo

Still not convinced? Read what our clients have to say about us over at g2crowd.com.

KEEP TABS ON ALL YOUR ONGOING CAMPAIGNS

Adverity’s campaign monitoring centre provides snapshots of all your paid marketing activities. Assess how your advertising campaigns are performing against pre-defined benchmarks. This will find which campaigns perform well and those that need further optimisation.

With all your campaign data under one roof, you’re never out of the loop. Adverity provides a continual stream of strong granular data. This empowers users to react fast to emerging developments and make smarter decisions. Optimizing your return on advertising expenditure has never been so easy with our ecommerce analytics tool.

Continually optimise all your campaigns
Smartly adjust your marketing budgets to improve your ROI

ADJUST YOUR MARKETING BUDGET TO IMPROVE ROI

With automated data integration, you can track all ongoing campaigns with a stream of real-time data. By collecting all your advertising and revenue data, you can identify which campaigns are performing above and below expectations according to predefined standards and goals. This allows you to reallocate your budget to use campaigns that are performing well. It will also help find those campaigns that need further optimisation.

Adverity is a very interactive data exploration and reporting platform. It empowers you to make smarter business decisions based on high-quality data. Start improving your return on investment and lower that all-important customer acquisition cost!

A FEW OF OUR HAPPY CLIENTS…

We’re trusted by some of the largest e-commerce companies on the planet.

ALL-IN-ONE Ecommerce ANALYTICS PLATFORM FOR NEXT GENERATION COMPANIES

Convert more website visitors into customers

CONVERT VISITORS INTO CUSTOMERS

Recognise new opportunities to optimise campaigns. Improve your conversion rates through in-depth analysis of user behaviour.

A single source of truth for your marketing data

A SINGLE SOURCE OF TRUTH

With all employees using the same datasets, your company will enjoy improvements to internal communication and analytical capabilities.

Set user access rights

USER ACCESS & SECURITY

Manage in detail what each employee is able to access, view, share or access. Set user-specific access rights that correspond to your organisation’s structure.

Easy-to-use drag and drop interface

DRAG & DROP INTERFACE

Adverity Insights is an easy-to-use platform that does not need any coding knowledge. Users can click – not code – their way to compelling marketing insights within seconds.

Hundreds of prebuilt data connectors

Resources

Download case study

Reducing Customer Acquisition Cost with Data

Maintain a profitable e-commerce business with our whitepaper. Full of inspiration, tips & actionable insights to step up your marketing game.

Download case study

Adverity Product Brochure

Want to learn more about our product line? Get the lowdown on the #1 platform for ecommerce analytics and visualisation with our product brochure.

Read post

How TV Attribution Will Impact Your ROI Measurement

A key challenge for marketers is to do TV attribution right. Learn how to assess the impact of your TV campaigns.

Download case study

Automated Data Integration for the Online Retail Industry

Adverity boosted Fashionette’s efficiency. Read to know how we did it. Download the case study here to find out!

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