The essential data and analytics platform for global marketing teams

Connect, manage, and analyze your marketing data at scale.

Powering the world's leading multinational brands

Marketing knowledge layer

Sits on top of any data warehouse and gives any AI a clear understanding of what your marketing data actually means. Atlas makes marketing AI trustworthy and autonomous. No migration. No rip-and-replace.

Enterprise-grade marketing ETL

600+ actively maintained connectors dedicated to marketing. Built to run marketing operations at scale with continuous monitoring, marketing-specific harmonization and a powerful transformation layer.

What our customers say about us...

"By being able to access our performance data in real time, through the APIs and reporting tools, we were able to act quickly. This allowed us to make data-informed decisions, and strategically decide to continue with the campaign on air across the world."

Lyndsay Weir, Chief Analytics and Insights, Barilla Group

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"Adverity is one of the best products for digital media reporting I have ever seen."

Omkar Rao, Manager, Regional Digital Media, Kellogg’s

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"Adverity has helped us to really start working with our data, to connect our data silos, and to create stories and greater insights out of them."

Maimuna Mosser, Chief Business Development Officer, IKEA

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"With Adverity, we were finally able to transition to generating the level of analysis that offers more value to our stakeholders and strengthens our marketing strategies and decisions."

Emiliano Bozzi, Digital Marketing & Performance Data Analyst, Vodafone

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Why Adverity?

Connect to any data source

Access the world's largest library of pre-built marketing API connectors, so no source is out of reach.

Scalable data management

Expand data operations across markets and brands while keeping everything consistent, compliant, and connected.

Robust data governance and quality monitoring

Automatically detect, alert, and fix data issues with customizable monitoring that keeps your information accurate and dependable.

Sits on your existing warehouse

Atlas works on top of Snowflake, BigQuery, Databricks, or Redshift, whatever pipeline put the data there. No migration, no rip-and-replace.

Marketing knowledge, built in

40+ canonical marketing concepts and cross-platform field mappings mean Atlas understands what your data means before any investigation starts.

Answers you can trust and act on

Every answer traces back to its source system and fields. Any investigation worth repeating can become a scheduled automation in one click.

Adverity Connect is the data foundation. Adverity Atlas is the marketing knowledge layer that makes it AI-ready.

Atlas sits on top of any warehouse. It is warehouse-agnostic and does not require Connect. Connect customers already have a clean, harmonized foundation in place. Atlas builds directly on it.