Marketing Analytics Platform for Media and Entertainment Companies
Fully understand the behavior of your audience and use data analytics to adapt your content, improve your performance, and maximize your revenue.
Create a centralized data overviewAutomate data integration from all your marketing sources, transform it, and start analyzing immediately.
Use insights for content developmentGet up-to-date intelligence on the performance of your content and campaigns to optimize and improve results.
Communicate value to advertisersHave your audience and engagement data ready for internal analyses and to clearly display value to all advertisers.
Accelerated data analysis
Use automated data connectors to all relevant marketing platforms and tools to speed up data integration and harmonization.
Integrate data from offline sources, making your dataset complete, and be ready for any type of advanced audience and engagement analysis.
Streamlined marketing reporting
Actively monitor various channels driving traffic to your website and content, as well as their performance.
Creating dashboards to quickly spot best performing channels and replicate best practices when it comes to content production, social media distribution, and advertising potential of your assets.
Proactive performance optimizations
Use AI-powered analytics to get new insights that allow you to stay one step ahead of your competition and prevent any negative trends in audience engagement.
Apply augmented analytics to your data to predict and correct issues ahead of time, as well as detect weak points in your customer’s journey, identify the best channels for user acquisition, and reduce churn.
What our clients say...
"We used to spend more than 10 hours a week extracting data - that’s 10 hours we can now spend extracting value from it instead."
Senior Director of Data and Analytics, HBSE (The Philadelphia 76ers)
"We can focus on finding creative ways of using the data, understanding the challenges, and helping our clients get the clarity they need for important business decisions."
Audience and Engagement Analytics for the Media and Entertainment Industry
Take a look at the important trends in the M&E industry and the role data analytics plays in how these businesses engage with audiences.