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Create a centralized data overview

Automate integration from all your data sources, transform it, and start analyzing immediately.

Use insights for content development

Get up-to-date intelligence on the performance of your content and marketing campaigns to optimize and improve results.

Communicate value to advertisers

Have your audience and engagement data ready for internal analyses and to clearly display value to all advertisers.

Adverity-2023-Illustration_OffTheCharts 1

Accelerated data analysis

Use over 600 pre-built data connectors to all major platforms and tools to integrate and harmonize your data.

Integrate data from offline sources, making your dataset complete, and be ready for any type of advanced audience and engagement analysis.

All data connectors

Streamlined marketing reporting

Actively monitor all channels driving traffic to your website and content, as well as their performance.

Power your dashboards to quickly spot best-performing channels and replicate best practices when it comes to content production, social media distribution, and advertising potential of your assets.

Proactive performance optimizations
Use AI-powered analytics to get new insights that allow you to stay one step ahead of your competition.

Apply augmented analytics to your data to predict and correct issues ahead of time, as well as detect weak points in your customer’s journey, identify the best channels for user acquisition, and reduce churn.

More about Proactive Analytics

Jeff Coleman

Leader of Digital Marketing Science,

Carter's

What our clients say…

Since using Adverity, collecting data and creating reports are now table stakes. It’s on autopilot, allowing our team to focus on getting the most out of our data. We’re starting to get more into prescriptive and predictive strategies. If we do XYZ, we know it would make this impact for this specific customer.

Maximilian H. Nierhoff

Head of Marketing Technology,

Fashionette

What our clients say…

A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.

Kamal El Agha

Head of Data, Analytics & Technology,

Havas

What our clients say…

In the area of data integration and transformation, Adverity has shown to be a very flexible and scalable solution, allowing us to collect and process data, and send it to the data storage of our choice or popular solutions for data visualization, depending on client requirements.

Alexander Holt

Data Enablement Manager,

Cars.com

What our clients say…

Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.

Paul Mabb

Trading Manager - Marketing Analytics,

Liverpool Victoria (LV=)

What our clients say…

Adverity has enabled us to present and interpret our data in a way that aids cognitive understanding, our insights are much clearer.

Find out how IKEA uses Adverity to understand ad performance.

 

Read case study

Ready to enhance your engagement and marketing ROI?

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Audience and engagement analytics for the media and entertainment industry

Take a look at the important trends in the M&E industry and the role data analytics plays for how businesses within this sector engage with audiences.

Download the eBook now