Now, Next, Future:
Understanding the challenges faced by modern marketers
From new technology to new channels, black swan events to economic unpredictability, change is the only constant for many marketers.
Alongside thought leaders from LinkedIn, we deep dive into how marketers can solve some of the most pressing challenges they currently face now, next, and in the future.
Check out the discussions below and don't forget to download the full whitepaper for more content and insights.
Episode 1: Now
Marketing in an era of unpredictability
In episode one, LinkedIn's Ty Heath and Adverity's Harriet Durnford-Smith discuss marketing in an era of unpredictability, the importance of creative wear-in, and why it is essential to think big.
Episode 2: Next
Unlocking the power of insights through team alignment
In episode two, LinkedIn's David Walsh and Adverity's Mitesh Lakhani discuss the three cornerstones of modern marketing, the importance of organizational alignment, and why data culture is not just a slogan written on the office wall.
Episode 3: Future
Finding new ways to understand how customers think
In our final episode of the series, LinkedIn's Mimi Turner and Adverity's Fabio de Bernardi identify some of the biggest challenges marketers may face in the future, the role technology will play, and the value of the customer promise.