The most powerful, comprehensive and flexible data transformation engine you will find
Natively attached to the data collection process, allowing you to maximise the value of your marketing data.
Join data from different sources, enrich it with additional information and apply rules to certain data segments. Choose from a wide variety of functions to create a clean, normalised, accurate and aligned dataset, which will be continuously updated in real-time.
The reality is that marketing data is often messy and inconsistent. The same campaign might be given different names between channels and data sources. DataTap applies marketing specific rules as well as your own business rules and conventions to effectively blend different data streams.
Leverage DataTap’s unique calculation engine to scale down the amount of data, reduce load on target data consumers and simplify your data model. Once configured, you set DataTap to auto-pilot and enjoy the show. You’ll be notified whenever any further action from you is required.