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Adverity DataTap

Build a Clean & Normalised BI-Ready Data Stack

A next generation marketing & media ETL platform

DataTap - ETL and Data Harmonisation Tool

How the platform works:

  1. Connect and manage all your data sources in one single platform in the cloud or on-premise.
  2. Create your own clean data stack with powerful data normalisation, calculation and clean up functionalities.
  3. Utilise automatically updated and cleaned data in any destination platform or tool.

Marketing data acquisition & management

Adverity DataTap - Marketing Intelligence Platform

Marketing data is generated and lives in endless places, from vendors to agencies, from cloud platforms to internal marketing systems. Leverage DataTap as a central interface to manage the data acquisition process from all these sources. Automated, flexible, reliable and secure.


  • Pre-built connectors to all your favourite marketing tools
  • Standardised database and spreadsheet integration
  • Powerful transformation and calculation engine
  • Data quality monitoring system
  • Data provisioning to any destination


  • Clean integrated data stack
  • Increased data quality
  • Full control over your data
  • Fast integration of any data from any source
  • Scalable and flexible
Integrate all your marketing data with our ETL tool

Collect your data from virtually anywhere

Either using our extensive data connector library or our flexible API-like connector builder.

API connectivity

Integrate data using our extensive library of preconfigured connectors. You can connect all sources provisioned by the API without having to use a single line of code. We maintain and update our data connector library, meaning there’s no groundwork required from you.

DataTap FLEXconnect

Build API-like connections for data sources that do not supply an open API. Ingest reports and files on marketing spend, performance data or any other aspect you wish to analyse. Once connected, you can setup automation to make that data available for further use.

No matter how it looks

DataTap can process any type of data or format. That’s our guarantee. No matter whether data is provided in structured spreadsheets, unstructured and complex Excel files, .json or .xml or any other file type.

No matter where it lives

Connect data from all sources

DataTap can collect data via email or directly from databases, FTP, REST, feeds, web services or internal applications. Wherever there is a possibility to extract data, DataTap can manage the process from start to finish.

No matter how it changes

Given that APIs change so frequently, datasets generated from marketing data are often highly dynamic and volatile. DataTap easily adapts to changing data by automatically adapting the data model, making leveraging marketing data a more harmonious process.

Schedule and automate your data acquisition to whenever suits you best and how often you wish to use it. Use predefined templates or configure your own to collect the exact data you require. The flexibility is limitless.

The most powerful and flexible data transformation engine

Data acquisition and harmonisation

Natively attached to the data collection process, allowing you to maximise the value of your marketing data.

Join data from different sources, enrich it with additional information and apply rules to certain data segments. Choose from a wide variety of functions to create a clean, normalised, accurate and aligned dataset, which will be continuously updated in real-time.

The reality is that marketing data is often messy and inconsistent. The same campaign might be given different names between channels and data sources. DataTap applies marketing specific rules as well as your own business rules and conventions to effectively blend different data streams.

Leverage DataTap’s unique calculation engine to scale down the amount of data, reduce load on target data consumers and simplify your data model. Once configured, you set DataTap to auto-pilot and enjoy the show. You’ll be notified whenever any further action from you is required.

ETL Platform - Efficient data integration and harmonisation

Provides a clean and complete data stack

ETL Platform - Efficient data integration and harmonisation

It is important that you do not have any blind data spots within your analysis, as a result of missing data, failed data imports or incoherent data. DataTap sheds light on these areas, automatically detects discrepancies and provides you with an integrated overview of what data is available on the platform at any time. Setup alerts and business rules on what has to happen whenever an issue with the data is detected.

A clean data stack has many applications. You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with Adverity Insights for unprecedented and actionable insights.

DataTap provides data to any kind of target system, either in real-time or through scheduling. File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice.

Get your free demo!

Pre-built data connectors for popular marketing tools

An extensive selection of pre-built data connectors to integrate data from popular marketing applications, databases, big data platforms and even Excel spreadsheets.

The pre-built data interfaces and the flexibility of the connection layer allows users to onboard completely new data sources or even a whole data ecosystem in next to no time.

Leverage your clean data stack with your tool of choice

Ship data to any destination, including Google Data Studio, Tableau, PowerBI, Snowflake, Qlik, Amazon Redshift, Amazon Web Services and Google Big Query.

Hosting options

You can choose whether to process and store your marketing data on our highly dependable, fast and secure cloud infrastructure or deploy Adverity on your own servers.

ETL Tool: Cloud or On-Premise
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