Frequently Asked Questions

This selection of hot topics should cover any unanswered questions you may have.

I work for a brand / media agency and we are looking for a (long-term) solution to structure all our marketing data. Can you help us?

Well…YES! We are experts in marketing data and offer a solution especially designed for your marketing data issues. Enabling us to help you overcome two of the most pressing challenges of data integration. Adverity DataTap can clean and harmonise your data, so it can be seamlessly integrated into your BI tools and data warehouses. It's automated, fast-paced and built from the ground up for your marketing needs. Adverity Insights allows you to explore, visualise and analyse your data. Keep tabs on your marketing performance by continually comparing and optimising ongoing campaigns and calculate their ROI.

Do you have access to data source XYZ?

Our API database consists of over 250 connectors - which we believe is one of the largest data connector libraries on the market - covering all major advertising and analytics sources. Visit our data connector page to see if the marketing tools you use are listed. And if not? Don’t worry. We have always found a way to process our clients’ data regardless of where it is stored and whatever form it takes. We have a long history of creating our own API connectors to different data sources. With the help of our software, not only can you have all of your data available under a central marketing hub, but your data will also be cleaned and harmonised.

My data comes in a number of different formats. How do I handle that?

It’s totally understandable that when using multiple marketing and business analytics platforms, your data will be in a variety of different formats. We know the difficulties marketers face and have developed a solution to overcome this. Simply upload your data and we'll take care of the legwork. With the help of our DataTap software, we’ll clean and normalise your data - giving you full control over your data, so that it can be ready to analyse and compare.

My datasets are both from our marketing and sales departments. Can I integrate them all?

Even though we focus a lot on data crunching in marketing, our goal is to make it easier for multiple teams within an organisation to share and analyse data in real time. Therefore, if you'd like to analyse sales data alongside advertising data, this certainly isn’t a problem for Adverity! With our tools, you are able to integrate data from different sources and analyse it on the go. Adverity dashboards also make it possible to share data with relevant stakeholders (like between your sales and marketing teams) to make sure there are no duplicates, as well as no missing or incoherent data.

Can I customise my dashboard?

You can - and this is the beauty of Adverity dashboards! Getting all of your relevant data in one place and getting it cleaned and harmonised is one thing, but finding the right bits of information among it is even more complicated. With our Insights tool, however, you can customise your dashboards, add a variety of visualisations and connect the dots between your numbers. In the end it is easy to track your marketing performance in real-time and connect the right data, in the right dashboards for the right people. Also, sharing your dashboards became faster and more intuitive than ever. Easy peasy, no?

All of my historical data is in spreadsheets. Can I use them with your tools?

Yes! All you need to do is upload your spreadsheets to our platform. We'll take it from there - processing all your data to generate a clean data stack. Once this process has been completed, you will be able to work with your data in any way you wish - including analysing, visualising and optimising campaigns.

What are the costs of your services?

Well, here’s an answer that you may have expected: it depends. Our clientele is very diverse and includes big international brands, media agencies and small start-ups.

Our pricing is dependent on a number of factors and our sales-team is happy find the perfect configuration for your needs and prepare a custom proposal.

Please feel free to give us a call on +43 1 8903155 or get in touch via and we'll be happy to answer any questions you may have and discuss on how Adverity can make your life better.

Can you help me get data into Tableau/Power BI/Google DataStudio?

Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data warehouses (Amazon Redshift, Snowflake etc.) or a business intelligence tool such as Tableau or Google Data Studio.

Can our data be hosted in our private cloud or on-premise?

Great question. We support either of those two options - a hybrid solution would also be possible too! Tell us about your specific IT setup and we'll figure out how we can help you get the most out of your marketing data.

We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?

This website is a great place to start! If you do not have any infrastructure or analytics software currently in place, we'd be more than happy to advise you to help you make the right choices for your business. Let us know what your problems and goals are and we'll be able to help you get there.

Can we get support from your side?

We have a dedicated Client Success team that takes care of your on-boarding, software training and remain on-hand to answer any questions you may have.

If you want to dig deeper yourself, you'll have access to an extensive documentation library of our products and connectors to fully understand the scope of the software and the data we work with.

Why shall I use your solution instead of building the connections on my own?

Technically, nobody stops you from building your own connectors. After all, most of the APIs are public. But (a big BUT!) you should not underestimate the effort we put into maintaining and managing these APIs, as well as implementing other custom-built connectors for services that do not offer an API.

On top of that, we've secured preferential access to many beta programmes. For instance, with Google and Amazon, which enables us to fetch more diverse data, in larger volumes, than most other companies ever could.

Tl,dr: we are experts when it comes to data aggregation and will take care of the availability of your data, no matter what.

How do you make sure that I'll be able to get all the data I need from a particular data source?

First of all, if it is a public API, we're able to fetch the complete dataset by default. Sometimes, this is very granular and therefore not always easy to handle due to its file size. Nevertheless, we integrate all the data you might need for your analytics.

Can you help us create a cross-channel or cross-country reporting?

Yes, we can. By aggregating all your data, we make sure you're able to see the bigger picture of your advertising performance. The next step is to standardise all your KPIs, as well as costs and timestamps, to produce a consistent structure regardless of where your data comes from.

Last but not least, we can either send this harmonised data to your favourite BI tool or you can visually analyse it using our very own data visualisation tool, Adverity Insights. Once you have all your clean data at your fingertips, you're able to produce any kind of report you want using your campaign data.

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