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Frequently Asked Questions

You have questions about our product or our company? Let’s see if they are answered here!

I work for a media agency/brand/company/ecommerce portal, and we are looking for a long-term solution to consolidate all of our marketing data and improve our marketing analytics. Can you help us?

The short answer is - YES! We are experts in marketing data and offer a solution especially designed for your marketing analytics needs. We enable you to overcome two of the most pressing challenges: data integration and marketing reporting. Adverity can clean and harmonise your data, so it can be seamlessly integrated into your BI tools and data warehouses. It's automated, fast-paced and built from the ground up for your marketing needs. Also, Adverity allows you to explore, visualize and analyze your data. Keep tabs on your marketing performance by continously monitoring and optimizing ongoing campaigns and calculate their ROI quick and easy.

Do you have access to data source XYZ?

Our data connectors database consists a large number of automated connections to various data sources. We believe it is one of the largest data connector libraries on the market, covering all major advertising, analytics, retail, ecommerce, social and SEO data sources. Visit our data connector page to see if the marketing tools you are using are listed. And if they are not? Don’t worry. We always find a way to process our clients’ data, regardless of where it is stored and whatever form it takes. We have a long history of creating our own API connectors to different data sources. With the help of our software, not only can you have all of your data available in a centralized location, but your data will also be cleaned and harmonized.

My data comes in a number of different formats. How do I handle that?

It’s totally understandable that when using multiple marketing and business analytics platforms, your data will come in a variety of different formats. We know the difficulties marketers face and have developed a solution to overcome this. Simply upload your data and we'll take care of the legwork. With the help of our platform, your data will be cleaned and normalized, giving you full control over your data, so that it can be ready to be analyzed and compared.

My datasets come both from our marketing and sales departments. Can I integrate them all?

Even though we focus a lot on data integration in marketing, our goal is to make it easier for multiple teams within an organisation to share and analyze data in real time. Therefore, if you'd like to analyze sales data alongside advertising data, this certainly isn’t a problem for Adverity! With our platform you will be able to integrate data from different sources and analyze it on the go. Adverity dashboards also make it possible to share data with relevant stakeholders, for example between your sales and marketing teams or with your management, to make sure there are no duplicates, as well as no missing or incoherent data.

Can I customize my dashboard?

Of course you can - and this is the beauty of Adverity dashboards! Getting all of your relevant data in one place and getting it cleaned and harmonized is one thing, but finding the right bits of information among it is even more complicated. In our platform you can customize your dashboards, add a variety of visualizations, and connect the dots between your numbers. In the end it will be easier for you to track your marketing performance in real-time and connect the right data, in the right dashboards, and for the right people. Also, sharing your dashboards will become faster and more intuitive than ever.

All of my historical data is in spreadsheets. Can I use them with your tool?

Of course! All you need to do is upload your spreadsheets to our platform. We'll take it from there, by processing all your data to generate a clean data stack. Once this process has been completed, you will be able to work with your data in any way you wish - including analyzing, visualizing, and optimizing campaigns.

What are the costs of your services?

Well, here’s an answer that you may have expected: it depends. Our clients are very diverse, and include big international brands, media agencies and small start-ups. Our pricing is dependent on a large number of factors, and our sales-team is happy to find the perfect configuration for your needs and prepare a custom proposal. Please feel free to give us a call on +43 1 8903155 or get in touch via hello@adverity.com and we'll be happy to answer any questions you may have and discuss on how Adverity can make your life better and easier.

Can you help me get data into Tableau/Power BI/Google Data Studio?

Not a problem! Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data warehouses (Amazon Redshift, Snowflake etc.), data visualization apps like Tableau or Google Data Studio, or popular BI platforms such as Microsoft Power BI or Qlik.

Can our data be hosted in our private cloud or on-premise?

Great question. We support either of those two options - a hybrid solution would also be possible too. Tell us about your specific IT setup and we'll figure out how we can help you get the most out of your marketing data.

We want to step up our marketing intelligence efforts, but we don't really know where to start. What should we do?

This website is a great place to start! If you do not have any infrastructure or analytics software currently in place, we'd be more than happy to advise you on how to make the right choices for your business. Let us know what your problems and goals are, and we'll be able to help you get there.

Can we get support from your side?

We have a dedicated Client Success team that takes care of your onboarding, initial training, and remain on-hand to answer any questions you may have along the way. If you want to dig deeper yourself, you'll have access to an extensive documentation library to fully understand the scope of the platform and the data we work with.

Why shall I use your solution instead of building the connections on my own?

Technically, nobody stops you from building your own data connectors. After all, most of the APIs are public. But, you should not underestimate the effort needed for maintaining and managing these APIs, as well as implementing other custom-built connectors for services that do not offer an API. Besides that, we are experts when it comes to data aggregation and will take care of the availability of your data, no matter what, so you can focus on your primary line of business.

How do you make sure that I'll be able to get all the data I need from a particular data source?

First of all, if it is a public API, we're able to fetch the complete dataset by default. Sometimes, this is very granular and therefore not always easy to handle due to its file size. Nevertheless, we can integrate all the data you might need for your analytics.

Can you help us create a cross-channel or cross-country reporting?

Yes, we can. By aggregating all your data, we make sure you're able to see the bigger picture of your advertising performance. The next step is to standardize all your KPIs, as well as costs and timestamps, to produce a consistent structure regardless of where your data comes from. Last but not least, we can either send this harmonized data to your favourite BI tool or you can analyze it using our very own data visualisation module. Once you have all the data at your fingertips, cleaned and harmonized, you will be able to produce any kind of report you want using your campaign data.