About the session

The travel, tourism and hospitality industry has been decimated by the effect of COVID-19.  Countries continue to battle a resurgence of the outbreak but societies and industries are now also looking to rebuild and resurface from the crisis.  The road ahead for the travel industry will be undeniably lengthy and complicated.

Learn how Tanja Ferner, responsible for Marketing Performance and Data Analytics at the Austrian National Tourist Office has utilized Covid-related data in relation to various industry and community-based activities to better understand the effects and adopt insight-driven marketing initiatives.